Blogging

How to Develop a Killer Content Marketing Strategy for Benefit Agencies

By on Nov 2, 2016 in Blog, Blogging, Employee Benefits, Employee Benefits, Facebook, SEO, Social Media |

Why You Need Content Marketing As social media marketing becomes more popular with companies whose clientele consists of other businesses, it’s important to understand how a quality content strategy can enhance your online brand. Creative content serves your business in two important ways. First, content crafted to tell your company’s story in an interesting,...

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Employee Spotlight: Kate McGaughey

By on Sep 29, 2016 in Blog, Blogging, Featured, Social Media |

Kate McGaughey joined our team this Spring as our Social Media Director! We’ve asked her a few fun questions to get to know her a little better: Q. What is your job at eTekhnos? A. I am the Social Media Director. I help clients find their brand’s voice by selecting and producing content on relevant industry topics, scheduling posts for their blogs and...

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New Website Launched for BJA Partners | eTekhnos Web Design

By on Sep 13, 2016 in Blog, Blogging, Employee Benefits, Employee Benefits, Facebook, Portfolio, SEO, Social Media, Website Design, Website design |

We’re excited to show off our latest website redesign for BJA Partners, based in San Diego!                   The new BJA Partners website was recently launched in long-page format with a San Diego skyline graphic creating a local, modern feel that is easy to navigate.  The site is mobile-responsive, clean...

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How To Turn Your Employees Into Your Top Social Media Advocates

By on Aug 11, 2016 in Blog, Blogging, Social Media |

Almost every business today is on social media. Whether you’ve opted for a Facebook or LinkedIn company page, are active on Twitter or even post videos on YouTube, you’ve most likely bought into the need to have an online presence. But have you considered how a social media strategy that includes online employee advocacy can drastically impact your brand? Research...

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5 Ways to Optimize LinkedIn for Your Benefit Agency

By on Apr 13, 2016 in Blog, Blogging, Employee Benefits, Employee Benefits, SEO, Social Media |

LinkedIn is fast proving to be the foremost social media site for B2B marketing. Employee benefit agencies that rely on cultivating relationships in order to market a product or service may find utilizing more fast-moving social platforms like Twitter or Instagram challenging, but LinkedIn provides a space for professionals to interact with one another, share...

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