Why You Need Content Marketing As social media marketing becomes more popular with companies whose clientele consists of other businesses, it’s important to understand how a quality content strategy can enhance your online brand. Creative content serves your business in two important ways. First, content crafted to tell your company’s story in an interesting,...
Read MoreKate McGaughey joined our team this Spring as our Social Media Director! We’ve asked her a few fun questions to get to know her a little better: Q. What is your job at eTekhnos? A. I am the Social Media Director. I help clients find their brand’s voice by selecting and producing content on relevant industry topics, scheduling posts for their blogs and...
Read MoreWe’re excited to show off our latest website redesign for BJA Partners, based in San Diego! The new BJA Partners website was recently launched in long-page format with a San Diego skyline graphic creating a local, modern feel that is easy to navigate. The site is mobile-responsive, clean...
Read MoreAlmost every business today is on social media. Whether you’ve opted for a Facebook or LinkedIn company page, are active on Twitter or even post videos on YouTube, you’ve most likely bought into the need to have an online presence. But have you considered how a social media strategy that includes online employee advocacy can drastically impact your brand? Research...
Read MoreAs employee benefit agencies, we know it can be hard to figure out the best way to leverage social media for your company, so we’ve made it easy. Follow these four steps to get more out of LinkedIn today! Want to learn more? Go in depth with our post 5 Ways to Optimize LinkedIn for Your Benefit Agency.
Read MoreLinkedIn is fast proving to be the foremost social media site for B2B marketing. Employee benefit agencies that rely on cultivating relationships in order to market a product or service may find utilizing more fast-moving social platforms like Twitter or Instagram challenging, but LinkedIn provides a space for professionals to interact with one another, share...
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