Tag: website design fort worth texas

  • New Website Launched for GIA

    Here is our latest website redesign, just launched for Group Insurance Associates.

    gia2

    The Group Insurance Associates website was recently launched with unique animated videos custom-made for GIA embedded throughout the site.  We also embedded an HR360 login widget, link to a custom EBC demo, and UBA news feed. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.

    Visit the new GIA site at http://gianow.com.

  • New Website Launched for Forester Benefits

    Here is our latest website redesign, just launched for Forester Benefits Management.

    forester

    The Forester Benefits Management website was recently launched with a distinctive home page images and multiple custom client forms.  We also embedded whiteboard animation, scrolling testimonials, and a bevy of employer and client resources. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.

    Visit the new Forester site at http://foresterbenefits.com.

  • We are Rockstar Technology. Affordable Web Design, Branding and Online Marketing Solutions.

  • New Website Launched for Brio Benefits

    Here is our latest website redesign, just launched for Brio Benefits.

    brio

    Unique features: Single Page Design

    The Brio Benefits website was recently launched with a modern single-page design integrating all content into one long page that users can scroll through without the need to click on subpages.  We also embedded videos, scrolling testimonials and blog posts, and a bevy of employer and client resources. The site is easy to navigate, clean and concise, providing a one-stop resource for potential clients.

    Visit the new Brio Benefits site at http://briobenefits.com.

  • 5 Content Tips For Your Facebook Business Page

    How much time are you devoting to your Facebook business page? If it’s something you created awhile ago but don’t regularly review, you may be missing a valuable way to grow your business.

    Whether your goal is to boost sales, engage with current and prospective customers or simply build awareness of your brand—having a Facebook strategy in mind will enable you to use this immensely popular resource more effectively.

    Here are tips for generating content that gets Facebook users hooked and coming back for more:

    1. Offer value.

    Your Facebook page is a great venue for updates on your business, but don’t get carried away. People don’t want or need an in-depth report on your latest company picnic. Instead, offer greater value by combining a timely mix of content about your business (product tips, sales events, behind-the-scenes items and photos) with third-party content, such as links to industry blogs and forums. This builds your credibility as a resource of value to users.

    Try including a regular weekly or monthly feature, such as a “discount of the week” with a special offer on a product or service. Let fans know this is an ongoing feature, so they’ll come back next time as well.

    2. Be strategic with images.

    Don’t post stand-alone photos of your products or services. Show them being used by happy, satisfied customers. Also, make it easy for fans to tag photos of their own, wherever they use your product or service, and share these as well.

    3. Avoid lengthy posts.

    You might find every aspect of your business fascinating, but a long, rambling posts will never garner the likes, shares and comments you’re looking for. If you want fans to read your posts, keep them short and sweet, generally between 100-250 characters. (Even shorter posts of 60-80 characters are likely to be more easily absorbed by fans with rapid-fire attention spans.)

    4. Focus on engagement.

    How can you stimulate users to get involved with your business? Try asking questions and offering polls that invite a response. At the end of a post, remember to invite fans to comment, like or share. When people do respond, keep the conversation going with comments of your own.

    5. Connect like a friend, not a business.

    Facebook is all about the personal experience, so treating it simply as a promotional outlet will get you nowhere. Post news and updates in a simple, informal and fun way. No marketing hype or press release stuff!

    Facebook milestones are one area where a little self-promotion won’t hurt. When you hit 1,000 fans or get 100 or 200 likes for a post, share the news. This makes people feel they’re part of a growing community.

    Other content-related tips:

    Always link back to your business website and other social media accounts. This boosts your page’s search engine rankings, thus increasing your potential visibility with prospective customers.
    Scramble content between posts, videos, photos, contests, polls, etc. Keep things lively and unexpected!
    If you run into a dry spell, look to your archives for posts or fans’ comments that can be repurposed or given a new spin. Posts relating your business to pop cultural events are always a hit with Facebook users.

    By staying focused on a key principle—Facebook is less about marketing and sales and more about conversations and relationships—you’ll come up with plenty of ideas for content that builds a growing and enthusiastic group of followers.

    Read More …

  • 5 Key Benefits of Email Marketing

    Rockstar Technology is your business solution not only for email marketing campaigns but all social media and website needs as well!  Contact us today to discuss optimizing your online presence today!

    With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing is on the verge of death, right? Wrong. Email marketing is alive and well, and it’s arguably the most profitable means of marketing. Here’s why:

    Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.

    1. Email Marketing is Targeted

    Email marketing solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customize your message for each customer, fostering a higher conversion rate.

    2. Email Marketing Increases Brand Awareness

    With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

    3. Email Marketing is Easily Shareable.

    There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and credibility.

    4. Email Marketing is Measurable

    Analytics are indispensable to measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights about your customers behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.

    5. Email Marketing is Cost effective.

    Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display and social marketing.

    We Can Help!

    In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing.

    Source

  • Reasons to Invest in a Well Designed Website

    You may ask yourself the question, “My business is ticking over nicely, why should I pay for a well designed website?”

    Your website is open 24/7

    A website allows your business to be open 24 hours a day, 7 days a week. There are millions of people, from all over the world, online at any time of the day. Many of them are looking to source products or services. If you run a conventional brick and mortar business, you can only attract the people who walk or drive past your shop, in any one day. Having a website designed for you allows you to attract new customers that would otherwise never find you – and they can do so when your shop is closed! A well designed web site also gives them a reason to revisit the site in the future.

    Websites increase customer confidence

    A professional, well designed website, with the right content, easy navigation and quickly accessible contact details, greatly increases customer confidence in your company. A well designed website shows people that you are forward thinking and customer focused, much in the way a well designed business card did in the past, which is an important factor in any buying decision that they have to make.

    Websites increase customer referrals

    What is easier to remember, mysite.com or 01215501528?
    A website address is much easier to remember than a telephone number, so it stands to reason that having a website increases the likelihood of referrals – and let’s face it, referrals are one of the most important sources of new business.

    A website address increases the ROI when advertising

    Including your website address on all of your adverts, business cards, letterheads, invoices, etc allows people to take action straight away, when they view an advert, or hear about your product or service. Visiting your website is so much easier than driving to your store, telephoning or writing a letter to you. When online, a potential customer can take their time and enjoy finding out about your products or services without the pressure of having a salesman floating about in the background.

    Website sales

    Your website is one of the most impressive sales presentations that you will ever have. Allowing your customers to buy your products or services online is a wonderful and inexpensive way to expand your business. Spending thousands on advertising, for an ad that is featured in one mag, for one month simply doesn’t compare to investing in a long term sales marketing solution – or a well designed website as we like to call them!

    Even if you do not offer a product or service that can easily be purchased over the Internet, a website still acts as an impressive first contact, convincing the potential customer that they need what you are offering and inviting them to contact you, via telephone, email or contact form on your website.

    Websites promote future business

    When a potential customer comes into your shop and leaves without making a purchase and without speaking to anyone, they are basically a dead prospect. When someone views your well designed website and doesn’t make a purchase straight away, they can easily revisit anytime to make the purchase in the future. On top of that, you can use your website to collect the email addresses of visitors and send them periodical promotional emails, newsletters or updates on your product or service. So although they may not buy first time around, you have more than one opportunity to close the sale!

    So there you go, what are you waiting for? Don’t waste time -get a well designed website now!  We are here to help you get your website where it needs to be!

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  • Benefit Communication in the Mobile World – Benefits Technology

    Benefit and HR communications have long been a challenge for HR departments and the benefit consultants that support them. The struggle to communicate effectively with employees so that they better understand and utilize their employee benefits has made little progress in recent years. Now more than ever benefit professionals are looking at cross selling voluntary benefits to generate new or additional revenue sources, and the need for better communication with employees is even more vital.

    The topic of how better to leverage the latest in technology is a regular in our industry news and articles, mostly related to marketing for new business.  Until recently we have all looked at paper, onsite enrollers, and email blasts to try to interact with employees so they will understand and use their benefits.  The simple problem with these options is that they are all very easy to ignore and often miss entirely. These methods are work-related and as we all know work is the easiest thing to tune out or save for some later date that never seems to arrive.

    The clear opportunity before us all is that better utilizing technology and social media for employee-directed material is the true “ah-ha” moment that has been missing.  Utilizing the technology that employees use and access 100 times a day is the real key to interacting with your employees and getting the response you crave. Platforms like mobile-friendly websites, SMS/text-based reminders, and social media profiles are the next generation of employee engagement.

    Case in point:  at the next enrollment meeting notice before, after, and sadly DURING the presentation how many employees check their mobile devices. I think we can all agree they are probably NOT checking if a vital work email has come through. Text messages and social media clearly rule the attention of employees and ask yourself how much of that attention do you have?

    Examples to consider adopting for your agency:

    • Text-based messaging blasts
    • Social media / hashtag content posts
    • Incentive-driven voluntary benefit sign-ups

    Each solution could be easier than you think to leverage and might be a simple extra step with how your clients may already be connected with employees.  Be intentional and meet with your client and ask what types of communications they may already be doing and suggest one or more of these options. There are various vendors that can support and provide these services so do a little homework in advance to feel comfortable with delivering on your ideas.

    BIO:

    Jeff Hill has been passionate and working with Benefits Technology since 1998 starting with Resource Financial Group in Austin, TX. Developing employee benefit platforms for the broker community related to benefit websites, online and paperless enrollment, and communications has been Jeff’s constant focus in all areas of professional work. Jeff was on the original staff as Director of Technology for United Benefit Advisers and traveled the country presenting to agencies on how to best use technology to attract and win new business. As a leading expert in web design for the employee benefit market, his work has been utilized by agencies, carriers, and benefit industry professionals nationwide.

    As President of eTekhnos Benefit Technology, Jeff has led the company to annual double-digit growth and new innovations in the benefit technology industry.  eTekhnos is also the nation’s only Benefit Industry-focused web design and internet marketing agency. The benefit world is very unique in its marketing and branding needs and eTekhnos knows that world inside and out.  eTekhnos saves agencies time and money and delivers stunning client technology web design and social media content.

  • 5 Benefits of Blogging for Your Small Business

    If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers.

    The Case for Small Business Blogs

    Here are some of the most important benefits of having a blog for your business:

    1. Boost Search Engine Optimization-Search engines love fresh content. What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).
    2. Develop Relationships with Potential and Existing Customers-Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
    3. Establish Your Business as an Industry Leader-No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
    4. Connect People to Your Brand-Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
    5. Create Opportunities for Sharing-Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.

    From a practical standpoint, blogging just makes sense. With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic, and foster relationships with potential and current customers. This is an opportunity no small business should pass up.

    Read More – By Kelly Thomas Mango

    We are here to help with your blogging needs!  Rockstar Technology can drive traffic to your site with a new blog that can be integrated with all your social media outlets!