Blog

By Jarod on Oct 16, 2014 in Social Media |

Benefit and HR communications have long been a challenge for HR departments and the benefit consultants that support them. The struggle to communicate effectively with employees so that they better understand and utilize their employee benefits has made little progress in recent years. Now more than ever benefit professionals are looking at cross selling voluntary...

By Jarod on Oct 13, 2014 in Blogging |

If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers. The Case for Small Business Blogs Here are some of...

By Jarod on Oct 3, 2014 in Social Media |

How your business is seen on the internet is, in today’s world, likely your strongest advertising tool.  People, more than ever, are turning to the internet to find services, products, and just about anything under the sun.  The strength of your online presence says a lot about your business! Does your business have a Rockstar presence online or are you just...

By Jarod on Aug 8, 2014 in Social Media |

By now, if social media isn’t a critical element in your online marketing strategy, it should be. Having a presence on sites like Facebook, Twitter and LinkedIn can add value to your product, to customer service and ultimately to your brand. But simply having an account and broadcasting company news isn’t enough. To attract and keep customers — and to build a strong...

By Jarod on Jul 11, 2014 in Benefit Portals, Employee Benefits |

Not so long ago, it was only large corporations that could even consider setting up self-service portals for their employees. But now, thanks to the outsourcing model, companies with only a handful of workers are taking full advantage of employee portal technology. They’re saving everyone involved – employees, the HR department, management – significant time, money,...

By Jarod on Jun 27, 2014 in Social Media |

Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers Image via CrunchBase will come in droves, and that the benefits and revenue generation will be huge. However, this is rarely the case. It takes time to build momentum with social media, and the benefits aren’t always as obvious as we would like. If...