Blog

By Jarod on Dec 28, 2014 in Blogging |

There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy. Here are 4 reasons you need to blog: 1.  Drive traffic to your website 2.  Increase your SEO/ SERP 3.  Position your...

By Jarod on Dec 1, 2014 in Social Media |

Effective social-media marketing helps build successful businesses. A recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic. If your business website falls below this benchmark, you may want to consider if your social-media strategy is working. Then...

By Jarod on Nov 6, 2014 in Blogging, SEO |

Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely...

By Jarod on Oct 16, 2014 in Social Media |

Benefit and HR communications have long been a challenge for HR departments and the benefit consultants that support them. The struggle to communicate effectively with employees so that they better understand and utilize their employee benefits has made little progress in recent years. Now more than ever benefit professionals are looking at cross selling voluntary...

By Jarod on Oct 13, 2014 in Blogging |

If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers. The Case for Small Business Blogs Here are some of...

By Jarod on Oct 3, 2014 in Social Media |

How your business is seen on the internet is, in today’s world, likely your strongest advertising tool.  People, more than ever, are turning to the internet to find services, products, and just about anything under the sun.  The strength of your online presence says a lot about your business! Does your business have a Rockstar presence online or are you just...