Blog

By Jarod on Feb 23, 2015 in Facebook |

How much time are you devoting to your Facebook business page? If it’s something you created awhile ago but don’t regularly review, you may be missing a valuable way to grow your business. Whether your goal is to boost sales, engage with current and prospective customers or simply build awareness of your brand—having a Facebook strategy in mind will enable you to...

By Jarod on Jan 21, 2015 in Social Media |

Rockstar Technology is your business solution not only for email marketing campaigns but all social media and website needs as well!  Contact us today to discuss optimizing your online presence today! With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing is on the verge of death, right?...

By Jarod on Dec 28, 2014 in Blogging |

There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy. Here are 4 reasons you need to blog: 1.  Drive traffic to your website 2.  Increase your SEO/ SERP 3.  Position your...

By Jarod on Dec 1, 2014 in Social Media |

Effective social-media marketing helps build successful businesses. A recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic. If your business website falls below this benchmark, you may want to consider if your social-media strategy is working. Then...

By Jarod on Nov 6, 2014 in Blogging, SEO |

Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely...

By Jarod on Oct 16, 2014 in Social Media |

Benefit and HR communications have long been a challenge for HR departments and the benefit consultants that support them. The struggle to communicate effectively with employees so that they better understand and utilize their employee benefits has made little progress in recent years. Now more than ever benefit professionals are looking at cross selling voluntary...