Does your About page grab potential clients’ attention or does it leave them yawning? We’re sharing tips on tone, content and format for creating an engaging About page that will make people want to work with your agency today! Tone When a potential client reads your About page they should feel like they are meeting you face-to-face for the first time. ...
Read MoreLinkedIn is fast proving to be the foremost social media site for B2B marketing. Employee benefit agencies that rely on cultivating relationships in order to market a product or service may find utilizing more fast-moving social platforms like Twitter or Instagram challenging, but LinkedIn provides a space for professionals to interact with one another, share...
Read MoreIn the world of employee benefits, we know that relationships are key. Particularly for independent firms, a new client is more likely to be obtained through a game of golf with a current client who knows local business owners than by a YouTube video explaining an online enrollment process. However, companies that do this type of B2B marketing can highly benefit...
Read MoreFor the 1st time in over 8 years eTekhnos has partnered with and offered benefit firms outsourcing services with an Online Enrollment solution. Over the years we consistently evaluated and worked closely with many platforms but stopped short of offering direct assistance with implementation and ongoing service. Why? The easy answer is because no solution seemed to...
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