Blog

  • New Website Launched for GIA

    Here is our latest website redesign, just launched for Group Insurance Associates.

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    The Group Insurance Associates website was recently launched with unique animated videos custom-made for GIA embedded throughout the site.  We also embedded an HR360 login widget, link to a custom EBC demo, and UBA news feed. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.

    Visit the new GIA site at http://gianow.com.

  • New Website Launched for GIA

    Here is our latest website redesign, just launched for Group Insurance Associates.

    The Group Insurance Associates website was recently launched with unique animated videos custom-made for GIA embedded throughout the site.  We also embedded an HR360 login widget, link to a custom EBC demo, and UBA news feed. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.

    Visit the new GIA site at http://gianow.com.

  • Our Own Jeff Hill! “Leveraging Technology for Employee Engagement & Communication”

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  • New Website Launched for Forester Benefits

    Here is our latest website redesign, just launched for Forester Benefits Management.

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    The Forester Benefits Management website was recently launched with a distinctive home page images and multiple custom client forms.  We also embedded whiteboard animation, scrolling testimonials, and a bevy of employer and client resources. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.

    Visit the new Forester site at http://foresterbenefits.com.

  • Benefits Communication in the Modern World

    Setting yourself apart from the competition is ever more crucial in this technological savvy world and the top benefits brokers and HR executives got together recently to discuss that very question. The 2015 Benefits Technology Summit was hosted in San Diego this past week and our President Jeff Hill was asked to give a speech on “Benefits Communication in the modern world”. It was a great honor for Jeff to be asked to speak and it shows that the work that we are accomplishing at eTekhnos is being nationally recognised. Jeff spoke about his passion for his work in the benefit technology sector and how in a changing world, he is able to help numerous benefit firms across the country keep abreast of any digital advances as they happen. We are the leading experts in web design and marketing for the benefit market and we look forward to maintaining our crown.

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    We are so proud of you Jeff!

  • Why Is Social Media Important for Small Businesses?

    If you’re one of the few small businesses that are not yet plugged into social media, you may be wondering what all the fuss is about. Do you really need to use it, or can you just get by with an optimized website and an e-newsletter? The short answer is yes, you need social media – at least you do if you want to reach customers and stay competitive. Here are just a few reasons why social media is so important for small businesses.

    Your customers are already using it.

    According to a 2011 report published by Nielson, Americans spend nearly a quarter of their online time on social networks and blogs. This means that chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them.

    It will give you a competitive advantage.

    Even though you may not be using social media, your competitors probably are. If that’s the case, you’ll want to add it to your marketing strategy ASAP, or risk falling behind. And if your competitors haven’t yet ventured into social media, rejoice – you can get a leg up on them by taking advantage of this marketing channel before they do.

    It will help you connect with your clients and prospects.

    Most marketing channels are one-way in nature – a business sends out its marketing message, and the consumer receives it. With social media, you can actually have a conversation. Social media helps to create a community of fans and followers that see you as more than just a business entity. They’ll view you as someone they trust, and people buy from those they trust.

    Social media isn’t just for the big boys – it’s a valuable marketing tool for small businesses, as well. It’s here to stay – at least for the foreseeable future – so take the leap and reap the many rewards it offers.

    Read More …

  • We are Rockstar Technology. Affordable Web Design, Branding and Online Marketing Solutions.

  • New Website Launched for Brio Benefits

    Here is our latest website redesign, just launched for Brio Benefits.

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    Unique features: Single Page Design

    The Brio Benefits website was recently launched with a modern single-page design integrating all content into one long page that users can scroll through without the need to click on subpages.  We also embedded videos, scrolling testimonials and blog posts, and a bevy of employer and client resources. The site is easy to navigate, clean and concise, providing a one-stop resource for potential clients.

    Visit the new Brio Benefits site at http://briobenefits.com.

  • 5 Content Tips For Your Facebook Business Page

    How much time are you devoting to your Facebook business page? If it’s something you created awhile ago but don’t regularly review, you may be missing a valuable way to grow your business.

    Whether your goal is to boost sales, engage with current and prospective customers or simply build awareness of your brand—having a Facebook strategy in mind will enable you to use this immensely popular resource more effectively.

    Here are tips for generating content that gets Facebook users hooked and coming back for more:

    1. Offer value.

    Your Facebook page is a great venue for updates on your business, but don’t get carried away. People don’t want or need an in-depth report on your latest company picnic. Instead, offer greater value by combining a timely mix of content about your business (product tips, sales events, behind-the-scenes items and photos) with third-party content, such as links to industry blogs and forums. This builds your credibility as a resource of value to users.

    Try including a regular weekly or monthly feature, such as a “discount of the week” with a special offer on a product or service. Let fans know this is an ongoing feature, so they’ll come back next time as well.

    2. Be strategic with images.

    Don’t post stand-alone photos of your products or services. Show them being used by happy, satisfied customers. Also, make it easy for fans to tag photos of their own, wherever they use your product or service, and share these as well.

    3. Avoid lengthy posts.

    You might find every aspect of your business fascinating, but a long, rambling posts will never garner the likes, shares and comments you’re looking for. If you want fans to read your posts, keep them short and sweet, generally between 100-250 characters. (Even shorter posts of 60-80 characters are likely to be more easily absorbed by fans with rapid-fire attention spans.)

    4. Focus on engagement.

    How can you stimulate users to get involved with your business? Try asking questions and offering polls that invite a response. At the end of a post, remember to invite fans to comment, like or share. When people do respond, keep the conversation going with comments of your own.

    5. Connect like a friend, not a business.

    Facebook is all about the personal experience, so treating it simply as a promotional outlet will get you nowhere. Post news and updates in a simple, informal and fun way. No marketing hype or press release stuff!

    Facebook milestones are one area where a little self-promotion won’t hurt. When you hit 1,000 fans or get 100 or 200 likes for a post, share the news. This makes people feel they’re part of a growing community.

    Other content-related tips:

    Always link back to your business website and other social media accounts. This boosts your page’s search engine rankings, thus increasing your potential visibility with prospective customers.
    Scramble content between posts, videos, photos, contests, polls, etc. Keep things lively and unexpected!
    If you run into a dry spell, look to your archives for posts or fans’ comments that can be repurposed or given a new spin. Posts relating your business to pop cultural events are always a hit with Facebook users.

    By staying focused on a key principle—Facebook is less about marketing and sales and more about conversations and relationships—you’ll come up with plenty of ideas for content that builds a growing and enthusiastic group of followers.

    Read More …

  • New Website Launched for FBC

    Here is our latest website redesign, just launched for FBC.

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    Unique features: Integrated Videos and Quote Engine

    The FBC website was recently launched with a special focus on engaging the user with integrated videos and quote engine functionality.  We also included unique banner images and a bevy of employer and client resources. The site is easy to navigate, clean and concise, providing a one-stop resource for potential clients.

    Visit the new FBC site at http://www.fbcserv.com/.