Tag: website design

  • How To Turn Your Employees Into Your Top Social Media Advocates

    socialmediaavocacyAlmost every business today is on social media. Whether you’ve opted for a Facebook or LinkedIn company page, are active on Twitter or even post videos on YouTube, you’ve most likely bought into the need to have an online presence.

    But have you considered how a social media strategy that includes online employee advocacy can drastically impact your brand?

    Research shows that employees are the most powerful advocates a company has, and should be invited into the process of raising brand awareness. Let’s look at L’Oreal as a recent case study. Their digital marketing team implemented the use of the hashtag #LifeatLoreal in an effort to familiarize corporate with local level employees by documenting interesting or humorous happenings at the office.

    The benefits went beyond expectation – employees generated interest among their personal networks in employment with the company and along with another similar hashtag campaign, it increased L’Oreal’s unique Instagram impressions to 200,000.

    Other examples of companies doing social media employee advocacy programs well are Starbucks, who brought in $180,000 in direct sales in less than a month with their Tweet-a-Coffee campaign, and Zappos, who offer special social media training to their employees and have a leaderboard to show which employees have the most followers.

    Think about it this way, when your social media manager shares content on your company channels, your reach (how many people see your post) is limited to your followers. When your employees start to actively share, your reach is then increased to their networks as well.  This can quickly add up to more impressions and ultimately – conversions.

    In fact, leads generated through employee advocacy on social media convert seven times more frequently than any other leads.

    Convinced yet? Here’s where to start.

    Create an Engaging Company Culture
    Employees need to believe in what they’re selling.  Social media advocacy programs should be voluntary, and to attract the most possible employee brand ambassadors, you need to create a culture of trust and authenticity. Be real with your employees about why you need them and how their advocacy makes an impact on achieving important sales or marketing objectives. If employees enjoy where they work, feel appreciated and understand their value, they will willingly share your content with their personal following.

    Develop a Social Media Policy and Explain How It Works
    Too often companies resort to the negative when implementing social media policies at work. Instead of focusing so much on what can’t be said on social media, highlight the positive ways sharing appropriate content can have an invaluable impact on growing and engaging new audiences. Help employees who aren’t tech-saavy by outlining liking, sharing and commenting etiquette and if necessary, provide periodic, pre-drafted copy for them to include when sharing.  Of course the best shares are organic as employees get excited about a new service, special campaign or company outreach event. Give them the freedom to share their own content as well as what you make available.

    Start Small With Sharing
    Implementing a social media advocacy program doesn’t have to be overwhelming. Start small with your initiatives. If you already post regular content on your blog and to your company social media channels, ask employees to share these on their personal accounts. For special campaigns, consider creating some extra Tweet copy and emailing these to your staff as options for sharing. Make it fun! Send email reminders when new blogs are posted and or create a hashtag specifically for your next company event or retreat that employees can use when they share photos.

    Set Goals and Track Your Results
    As an employer or manager, you need to know what’s working and what isn’t. Set reasonable goals. What do you want to get out of an employee advocacy initiative? Do you want to promote a certain product or service? Are you looking to expand brand awareness and turn leads into new clients from a previously untapped audience? Understand what you want employees to share about first. Then, identify key metrics that you will use to track the results. Examples of top metrics to follow are traffic driven to the website from social media, increased post reach, increase in sales, employee conversions from passive to brand advocate, a change in your customer base’s perception of your brand and any demographic change in customers.

    Share Your Success
    Finally, share your success with the people who made it happen! Did you meet a sales goal because of increased employee advocacy? Did you hit record high website traffic? Tell your employees. It’s important that employees see the impact of their advocacy, understand their role and contribution to the brand and that they also understand what works and what doesn’t. Top influencers should also be rewarded. Always recognize the people who are doing an awesome job at representing your company in front of their peers.  Not only does this inspire further action, it brings you full circle by contributing to an engaging company culture.

    Want to learn more about engaging your employees as social media advocates? Set up a call with our team!

     

    By Kate McGaughey

  • New Website Launched for Synergy Solutions Group of Virginia

    Here is our latest website redesign, just launched for Synergy Solutions Group of Virginia.

    ssgva-large

    The new SSG website was recently launched with rotating home page images creating a professional, modern feel that is easy to navigate.  The site is mobile-responsive, clean and concise, and provides a one-stop resource for potential and current clients.

    Visit the new SSG site at http://synergysolutionsgroupofvirginia.com/.

  • New Website Launched for Beacon Advisors Group

    Here is our latest website redesign, just launched for Beacon Advisors Group.

    Beacon-thumb

    The new Beacon website was recently launched with an iconic home page image creating a local, modern feel that is easy to navigate.  The site is mobile-responsive, clean and concise, and provides a one-stop resource for potential and current clients.

    Visit the new Beacon site at http://beaconadvisorsgroup.com/.

  • New Website Launched for Strategic Services Group

    Here is our latest website redesign, just launched for Strategic Services Group.

    SSGofMI

    The new SSG website was recently launched with iconic home page images creating a local, modern feel that is easy to navigate.  The site is mobile-responsive, clean and concise, and provides a one-stop resource for potential and current clients.

    Visit the new SSG site at http://strategicservicesgroup.org.

  • How to Write an Engaging About Page for Your Website

    F7OLW2SG0CDoes your About page grab potential clients’ attention or does it leave them yawning? We’re sharing tips on tone, content and format for creating an engaging About page that will make people want to work with your agency today!

    Tone

    When a potential client reads your About page they should feel like they are meeting you face-to-face for the first time.  You have the chance to make a good impression by adopting a conversational and human tone while still communicating what makes your services unique and superior.  An easy way to do this is embrace the use of “I” and “we” rather than writing from a formal, third person perspective. Your tone should be authentic and relatable while remaining professional.

    Content

    What should you talk about? Focus on telling your story with simplicity rather than filling an About page with industry jargon or fluffy descriptions.  People want to know where you came from, what you can do for them and why you are a credible choice. Show that you understand your potential client’s challenges and use examples of things you’ve done in the past to let them know you can solve their problems.

    Finally, always include a call to action.  What do you want them to do next? Your goal with your About page should be to motivate potential clients to contact you about your services.  Place contact information visibly on the page. Include several ways to get in touch including a contact form, email, phone number and physical address.

    Format

    Your About page offers a glimpse into who you are as a company – your history, the principles by which you do business and the people who make up your team. It is your first chance to establish trust with a client by showing who the people behind the brand are.  Don’t be afraid to move away from the traditional corporate About page format and get a little creative with what makes your company unique. Include images of your team that put a face to the name.  We like what Brio Benefits has done to showcase their team by incorporating a corporate portrait and a funny, personable candid photo along with each employee bio.  To view their About page, click here.

    Think your About page needs a revamp?  Contact us today and we’ll get you started!

  • New Website Launched for EBS

    Here is our latest website redesign, just launched for EBS.

    EBSlarge

    The new EBS website was recently launched with a single long-page design for a clean, modern feel that is easy to navigate.  The site is mobile-responsive, clean and concise, and provides a one-stop resource for potential and current clients.

    Visit the new EBS site at http://selectebs.com.

  • New Website Launched for 247 Telamed

    Here is our latest website design, just launched for benefit technology vendor 247 Telamed.

    247telamed-thumb

    The 247 Telamed website was recently launched with simple, clean design and embedded videos, contact forms, and admin portal login.  The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.

    Visit the new 247 Telamed site at http://247telamed.com.

  • New Website Launched for HRPro/Benepro

    Here is our latest website redesign, just launched for HRPro/Benepro.

    benpro

    The HRPro/Benepro website was recently launched with distinctive home page graphics a fun Meet The Team page with alternating professional/funny staff photos.  The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.

    Visit the new HRPro/Benepro site at http://www.hrbenepro.com.

  • New Website Launched for The LBL Group

    Here is our latest website redesign, just launched for The LBL Group.

    lbl

    The LBL Group website was recently launched with distinctive home page images and single long page style for the subpages.  We used an alternating subpage color scheme, stock icons as section dividers, and a bevy of employer and client resources. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.

    Visit the new LBL site at http://www.lblgroup.com.

  • New Website Launched for GIA

    Here is our latest website redesign, just launched for Group Insurance Associates.

    gia2

    The Group Insurance Associates website was recently launched with unique animated videos custom-made for GIA embedded throughout the site.  We also embedded an HR360 login widget, link to a custom EBC demo, and UBA news feed. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.

    Visit the new GIA site at http://gianow.com.