Tag: Keller website design

  • New Website Launched for Brio Benefits

    Here is our latest website redesign, just launched for Brio Benefits.

    brio

    Unique features: Single Page Design

    The Brio Benefits website was recently launched with a modern single-page design integrating all content into one long page that users can scroll through without the need to click on subpages.  We also embedded videos, scrolling testimonials and blog posts, and a bevy of employer and client resources. The site is easy to navigate, clean and concise, providing a one-stop resource for potential clients.

    Visit the new Brio Benefits site at http://briobenefits.com.

  • 5 Content Tips For Your Facebook Business Page

    How much time are you devoting to your Facebook business page? If it’s something you created awhile ago but don’t regularly review, you may be missing a valuable way to grow your business.

    Whether your goal is to boost sales, engage with current and prospective customers or simply build awareness of your brand—having a Facebook strategy in mind will enable you to use this immensely popular resource more effectively.

    Here are tips for generating content that gets Facebook users hooked and coming back for more:

    1. Offer value.

    Your Facebook page is a great venue for updates on your business, but don’t get carried away. People don’t want or need an in-depth report on your latest company picnic. Instead, offer greater value by combining a timely mix of content about your business (product tips, sales events, behind-the-scenes items and photos) with third-party content, such as links to industry blogs and forums. This builds your credibility as a resource of value to users.

    Try including a regular weekly or monthly feature, such as a “discount of the week” with a special offer on a product or service. Let fans know this is an ongoing feature, so they’ll come back next time as well.

    2. Be strategic with images.

    Don’t post stand-alone photos of your products or services. Show them being used by happy, satisfied customers. Also, make it easy for fans to tag photos of their own, wherever they use your product or service, and share these as well.

    3. Avoid lengthy posts.

    You might find every aspect of your business fascinating, but a long, rambling posts will never garner the likes, shares and comments you’re looking for. If you want fans to read your posts, keep them short and sweet, generally between 100-250 characters. (Even shorter posts of 60-80 characters are likely to be more easily absorbed by fans with rapid-fire attention spans.)

    4. Focus on engagement.

    How can you stimulate users to get involved with your business? Try asking questions and offering polls that invite a response. At the end of a post, remember to invite fans to comment, like or share. When people do respond, keep the conversation going with comments of your own.

    5. Connect like a friend, not a business.

    Facebook is all about the personal experience, so treating it simply as a promotional outlet will get you nowhere. Post news and updates in a simple, informal and fun way. No marketing hype or press release stuff!

    Facebook milestones are one area where a little self-promotion won’t hurt. When you hit 1,000 fans or get 100 or 200 likes for a post, share the news. This makes people feel they’re part of a growing community.

    Other content-related tips:

    Always link back to your business website and other social media accounts. This boosts your page’s search engine rankings, thus increasing your potential visibility with prospective customers.
    Scramble content between posts, videos, photos, contests, polls, etc. Keep things lively and unexpected!
    If you run into a dry spell, look to your archives for posts or fans’ comments that can be repurposed or given a new spin. Posts relating your business to pop cultural events are always a hit with Facebook users.

    By staying focused on a key principle—Facebook is less about marketing and sales and more about conversations and relationships—you’ll come up with plenty of ideas for content that builds a growing and enthusiastic group of followers.

    Read More …

  • Reasons to Invest in a Well Designed Website

    You may ask yourself the question, “My business is ticking over nicely, why should I pay for a well designed website?”

    Your website is open 24/7

    A website allows your business to be open 24 hours a day, 7 days a week. There are millions of people, from all over the world, online at any time of the day. Many of them are looking to source products or services. If you run a conventional brick and mortar business, you can only attract the people who walk or drive past your shop, in any one day. Having a website designed for you allows you to attract new customers that would otherwise never find you – and they can do so when your shop is closed! A well designed web site also gives them a reason to revisit the site in the future.

    Websites increase customer confidence

    A professional, well designed website, with the right content, easy navigation and quickly accessible contact details, greatly increases customer confidence in your company. A well designed website shows people that you are forward thinking and customer focused, much in the way a well designed business card did in the past, which is an important factor in any buying decision that they have to make.

    Websites increase customer referrals

    What is easier to remember, mysite.com or 01215501528?
    A website address is much easier to remember than a telephone number, so it stands to reason that having a website increases the likelihood of referrals – and let’s face it, referrals are one of the most important sources of new business.

    A website address increases the ROI when advertising

    Including your website address on all of your adverts, business cards, letterheads, invoices, etc allows people to take action straight away, when they view an advert, or hear about your product or service. Visiting your website is so much easier than driving to your store, telephoning or writing a letter to you. When online, a potential customer can take their time and enjoy finding out about your products or services without the pressure of having a salesman floating about in the background.

    Website sales

    Your website is one of the most impressive sales presentations that you will ever have. Allowing your customers to buy your products or services online is a wonderful and inexpensive way to expand your business. Spending thousands on advertising, for an ad that is featured in one mag, for one month simply doesn’t compare to investing in a long term sales marketing solution – or a well designed website as we like to call them!

    Even if you do not offer a product or service that can easily be purchased over the Internet, a website still acts as an impressive first contact, convincing the potential customer that they need what you are offering and inviting them to contact you, via telephone, email or contact form on your website.

    Websites promote future business

    When a potential customer comes into your shop and leaves without making a purchase and without speaking to anyone, they are basically a dead prospect. When someone views your well designed website and doesn’t make a purchase straight away, they can easily revisit anytime to make the purchase in the future. On top of that, you can use your website to collect the email addresses of visitors and send them periodical promotional emails, newsletters or updates on your product or service. So although they may not buy first time around, you have more than one opportunity to close the sale!

    So there you go, what are you waiting for? Don’t waste time -get a well designed website now!  We are here to help you get your website where it needs to be!

    Source

     

  • Benefit Communication in the Mobile World – Benefits Technology

    Benefit and HR communications have long been a challenge for HR departments and the benefit consultants that support them. The struggle to communicate effectively with employees so that they better understand and utilize their employee benefits has made little progress in recent years. Now more than ever benefit professionals are looking at cross selling voluntary benefits to generate new or additional revenue sources, and the need for better communication with employees is even more vital.

    The topic of how better to leverage the latest in technology is a regular in our industry news and articles, mostly related to marketing for new business.  Until recently we have all looked at paper, onsite enrollers, and email blasts to try to interact with employees so they will understand and use their benefits.  The simple problem with these options is that they are all very easy to ignore and often miss entirely. These methods are work-related and as we all know work is the easiest thing to tune out or save for some later date that never seems to arrive.

    The clear opportunity before us all is that better utilizing technology and social media for employee-directed material is the true “ah-ha” moment that has been missing.  Utilizing the technology that employees use and access 100 times a day is the real key to interacting with your employees and getting the response you crave. Platforms like mobile-friendly websites, SMS/text-based reminders, and social media profiles are the next generation of employee engagement.

    Case in point:  at the next enrollment meeting notice before, after, and sadly DURING the presentation how many employees check their mobile devices. I think we can all agree they are probably NOT checking if a vital work email has come through. Text messages and social media clearly rule the attention of employees and ask yourself how much of that attention do you have?

    Examples to consider adopting for your agency:

    • Text-based messaging blasts
    • Social media / hashtag content posts
    • Incentive-driven voluntary benefit sign-ups

    Each solution could be easier than you think to leverage and might be a simple extra step with how your clients may already be connected with employees.  Be intentional and meet with your client and ask what types of communications they may already be doing and suggest one or more of these options. There are various vendors that can support and provide these services so do a little homework in advance to feel comfortable with delivering on your ideas.

    BIO:

    Jeff Hill has been passionate and working with Benefits Technology since 1998 starting with Resource Financial Group in Austin, TX. Developing employee benefit platforms for the broker community related to benefit websites, online and paperless enrollment, and communications has been Jeff’s constant focus in all areas of professional work. Jeff was on the original staff as Director of Technology for United Benefit Advisers and traveled the country presenting to agencies on how to best use technology to attract and win new business. As a leading expert in web design for the employee benefit market, his work has been utilized by agencies, carriers, and benefit industry professionals nationwide.

    As President of eTekhnos Benefit Technology, Jeff has led the company to annual double-digit growth and new innovations in the benefit technology industry.  eTekhnos is also the nation’s only Benefit Industry-focused web design and internet marketing agency. The benefit world is very unique in its marketing and branding needs and eTekhnos knows that world inside and out.  eTekhnos saves agencies time and money and delivers stunning client technology web design and social media content.

  • 5 Reasons Why SEO is Important for Small Businesses – SEO Marketing

    Why Should You as a Small Business Owner be Concerned About Search Engine Optimization (SEO)?

    Because you want to provide visitors to your website with such a fantastic user experience that they will tell others! Because you want to provide search engines like Google, Bing, and Yahoo critical information so they will place your site in the
    top 5 spots on the returns page!

    The job of a search engine is to take the information typed in by the user and locate the most relevant websites using those keywords. Simply put, if you are not engaging in SEO, you are not on that first page of results – the other guy is! By investing in search engine marketing, you are staying competitive with those other guys while giving your brand name exposure 24 hours, 7 days a week and are sure to gain new customers – even while you sleep. Let’s take a look at what a good SEO service can do for you while you take a snooze…

    5 Reasons to Invest in SEO Marketing

    1. Optimal User Experience

    SEO is ultimately about providing the user with the friendliest, fastest, best experience possible. A search engine wants to provide the user with what they are looking for, and when it can do that, both parties are happy. A happy visitor will become a returning visitor.

    2. Optimal Reach

    People unconsciously trust search engine results. If Google places Dave’s Donuts in the top spot of a search, then it must have earned that place and it must be good. User then tells all his friends on Facebook and Twitter that he’s going to Dave’s and he invites them, leaving the link for them to click as well. The laws of multiplication can work pretty fast, and before you know it, a dozen hungry teens show up at Dave’s Donuts! Why? Because the search engine matched everything perfectly, and it all pointed to Dave’s.

    3. Optimal Potential for Conversion

    Internet marketing, including SEO, attracts people who are already looking for your product or service. You don’t have to scream, dance, or wear cool clothes to gain an audience; they are already convinced of their need which is why they went searching in the first place. No bold print ad placed front and center on the magazine page is required. You just have to present yourself in one of those top 5 results and – voila! They were looking for you and you showed up right on time! You still have to convince them that you are the better company to purchase from, but half the battle is over. Once they come to your website, if you have invested the same tedious work to optimize the user’s experience with you by providing the content they seek, then you are well on your way to gaining a new customer.

     4. Optimal Exposure for Brand Awareness

    As stated in point #2, people unconsciously trust search engine results. If Dave’s Donuts is #1, then Dave’s serves the best donuts. But most users do not just run over to Dave’s the next hour and buy a dozen donuts (unless they are local teenagers)! They do, however, file it somewhere or bookmark it. They go clicking around the world numerous times before making a final decision. If your website is employing top notch SEO services, how often might that user come across your company name while conducting his search? What if your company came up 3 of the 5 times they searched for that desired product? Next thing you know, they have clicked through to your website.

    5. Optimal Insight into Your Customers

    If your website is properly optimized, it will increase your search engine visibility, usability, and credibility, all of which increase traffic to your site. Now that you are enjoying higher numbers of visitors, Google Analytics (which every website should have set up) can track valuable information about your visitors. Find out what browser they use, what key words, the technology they use, their geographical location, the days and times they are most active, how much time they spent on a page…on and on. This information will help you discover your target market, hone your advertising, and determine strategies based on facts rather than just educated guesses. The better you know your customers, the better product or service you can provide, the higher the ROI.

    Search engine optimization is no longer an option for businesses that want to be competitive, grow, and see returns on investment. But it is only one piece of the puzzle. If your website does not contain viable content, then no matter how much money or time you spend on SEO, it is wasted. Content will always be king. But when used in conjunction with other important marketing tools, SEO will provide visibility, traffic, credibility, branding and help you gain valuable insight into customer behavior.

    Read More

  • Check out our updated portfolio!

    It has been a busy start to 2013.  We have updated our portfolio with some of our latest employee benefit web design projects.

    To keep up to date with the latest news and releases from eTekhnos and Rockstar Technology don’t forget to follow us on Facebook.