Stale content got you down? When was the last time your website got a little TLC? If you’ve been putting off a website refresh, stop it already. The time is now. And here’s how. Game Plan Wrap your head around the situation that is your website. You know what you want it to do for you: assist your business. Now get specific about the goals your website should...
Read MoreConsumers are migrating away from PC-based Internet usage and are increasingly using mobile devices as their default gateway to the Internet, according to the latest release of the International Data Corporation (IDC) Worldwide New Media Market Model. The United States leads that trend, with Western Europe and Japan only about two years behind. In the U.S., the...
Read MoreAre you looking to attract prospects, convert them to customers and keep them coming back? Then social media and content marketing are a match made in heaven. The key to success is to make the connection between content marketing and social media. Let’s look at the content needed to get your marketing to that lucrative intersection. #1: Attract Prospective...
Read MoreAs companies grow, the demands on human resources departments also increase. To satisfy demands, employers have to be aware of the advances in self-service technology in HR that can increase productivity and create real cost savings. HR departments can see tremendous benefits from technological innovations such as online HR/Benefits administration. “Online automated...
Read MoreBy now, if social media isn’t a critical element in your online marketing strategy, it should be. Having a presence on sites like Facebook, Twitter and LinkedIn can add value to your product, to customer service and ultimately to your brand. But simply having an account and broadcasting company news isn’t enough. To attract and keep customers — and to build a strong...
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