The Benefits of Crowdsourcing for Small Businesses
Small business owners live and thrive in a world full of buzzwords, trends and fads; and innovators are always looking for the next “it” when it comes to running your business. How many headlines do we see on a weekly basis claiming that your business will sink without marketing method X or that Internet innovation Y will make or break your business in 2012? The world of marketing moves quickly. It’s easy to get hung on marketing’s flavor of the week and obsess over whichever buzzword claims to rake in millions in minutes.
A business isn’t built on buzzwords, unfortunately. What creates a successful business is patience, innovation and resourcefulness. Take away the smoke and mirrors and one quickly realizes that there’s no shortcut or quick-fix when it comes to entrepreneurship.
That said, some buzzwords are worth their buzz. Some innovations are worth looking into, and aren’t be-all, end-all if a business wants to get on board; one such example is crowdsourcing. Low-risk, high reward, and flexibility. Sounds like marketing snake oil, doesn’t it? Think again.
Crowdsourcing. You’ve probably heard the term thrown around on marketing blogs or perhaps just heard it in passing. It sounds like a token buzzword, doesn’t it?
The concept behind crowdsourcing is rather simple. Need a task done? Outsource it. Who performs the task? The crowd; a group of workers as small or big as you’d like, and most of the time, you don’t necessarily even know who’s doing the work. Sounds problematic, doesn’t it? Worry not, as crowdsourcing allows you to make the rules and determine which work makes the cut. You often only pay for what you need, meanwhile also having the flexibility to do work that needs to be done quickly and easily without relying on employees or in-house resources.