Here is our latest website redesign, just launched for Strategic Services Group.
The new SSG website was recently launched with iconic home page images creating a local, modern feel that is easy to navigate. The site is mobile-responsive, clean and concise, and provides a one-stop resource for potential and current clients.
Visit the new SSG site at http://strategicservicesgroup.org.
Does your About page grab potential clients’ attention or does it leave them yawning? We’re sharing tips on tone, content and format for creating an engaging About page that will make people want to work with your agency today!
Tone
When a potential client reads your About page they should feel like they are meeting you face-to-face for the first time. You have the chance to make a good impression by adopting a conversational and human tone while still communicating what makes your services unique and superior. An easy way to do this is embrace the use of “I” and “we” rather than writing from a formal, third person perspective. Your tone should be authentic and relatable while remaining professional.
Content
What should you talk about? Focus on telling your story with simplicity rather than filling an About page with industry jargon or fluffy descriptions. People want to know where you came from, what you can do for them and why you are a credible choice. Show that you understand your potential client’s challenges and use examples of things you’ve done in the past to let them know you can solve their problems.
Finally, always include a call to action. What do you want them to do next? Your goal with your About page should be to motivate potential clients to contact you about your services. Place contact information visibly on the page. Include several ways to get in touch including a contact form, email, phone number and physical address.
Format
Your About page offers a glimpse into who you are as a company – your history, the principles by which you do business and the people who make up your team. It is your first chance to establish trust with a client by showing who the people behind the brand are. Don’t be afraid to move away from the traditional corporate About page format and get a little creative with what makes your company unique. Include images of your team that put a face to the name. We like what Brio Benefits has done to showcase their team by incorporating a corporate portrait and a funny, personable candid photo along with each employee bio. To view their About page, click here.
Think your About page needs a revamp? Contact us today and we’ll get you started!
Here is our latest website redesign, just launched for EBS.
The new EBS website was recently launched with a single long-page design for a clean, modern feel that is easy to navigate. The site is mobile-responsive, clean and concise, and provides a one-stop resource for potential and current clients.
Visit the new EBS site at http://selectebs.com.
Here is our latest website design, just launched for benefit technology vendor 247 Telamed.
The 247 Telamed website was recently launched with simple, clean design and embedded videos, contact forms, and admin portal login. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.
Visit the new 247 Telamed site at http://247telamed.com.
Here is our latest website redesign, just launched for HRPro/Benepro.
The HRPro/Benepro website was recently launched with distinctive home page graphics a fun Meet The Team page with alternating professional/funny staff photos. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.
Visit the new HRPro/Benepro site at http://www.hrbenepro.com.
Here is our latest website redesign, just launched for The LBL Group.
The LBL Group website was recently launched with distinctive home page images and single long page style for the subpages. We used an alternating subpage color scheme, stock icons as section dividers, and a bevy of employer and client resources. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.
Visit the new LBL site at http://www.lblgroup.com.
Here is our latest website redesign, just launched for Group Insurance Associates.
The Group Insurance Associates website was recently launched with unique animated videos custom-made for GIA embedded throughout the site. We also embedded an HR360 login widget, link to a custom EBC demo, and UBA news feed. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.
Visit the new GIA site at http://gianow.com.
Here is our latest website redesign, just launched for Forester Benefits Management.
The Forester Benefits Management website was recently launched with a distinctive home page images and multiple custom client forms. We also embedded whiteboard animation, scrolling testimonials, and a bevy of employer and client resources. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.
Visit the new Forester site at http://foresterbenefits.com.
Here is our latest website redesign, just launched for Brio Benefits.
Unique features: Single Page Design
The Brio Benefits website was recently launched with a modern single-page design integrating all content into one long page that users can scroll through without the need to click on subpages. We also embedded videos, scrolling testimonials and blog posts, and a bevy of employer and client resources. The site is easy to navigate, clean and concise, providing a one-stop resource for potential clients.
Visit the new Brio Benefits site at http://briobenefits.com.