Kate McGaughey joined our team this Spring as our Social Media Director! We’ve asked her a few fun questions to get to know her a little better: Q. What is your job at eTekhnos? A. I am the Social Media Director. I help clients find their brand’s voice by selecting and producing content on relevant industry topics, scheduling posts for their blogs and...
Read MoreWe’re excited to show off our latest website redesign for BJA Partners, based in San Diego! The new BJA Partners website was recently launched in long-page format with a San Diego skyline graphic creating a local, modern feel that is easy to navigate. The site is mobile-responsive, clean...
Read MoreAlmost every business today is on social media. Whether you’ve opted for a Facebook or LinkedIn company page, are active on Twitter or even post videos on YouTube, you’ve most likely bought into the need to have an online presence. But have you considered how a social media strategy that includes online employee advocacy can drastically impact your brand? Research...
Read MoreAs employee benefit agencies, we know it can be hard to figure out the best way to leverage social media for your company, so we’ve made it easy. Follow these four steps to get more out of LinkedIn today! Want to learn more? Go in depth with our post 5 Ways to Optimize LinkedIn for Your Benefit Agency.
Read MoreDoes your About page grab potential clients’ attention or does it leave them yawning? We’re sharing tips on tone, content and format for creating an engaging About page that will make people want to work with your agency today! Tone When a potential client reads your About page they should feel like they are meeting you face-to-face for the first time. ...
Read MoreLinkedIn is fast proving to be the foremost social media site for B2B marketing. Employee benefit agencies that rely on cultivating relationships in order to market a product or service may find utilizing more fast-moving social platforms like Twitter or Instagram challenging, but LinkedIn provides a space for professionals to interact with one another, share...
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