Inflation is a silent budget killer- it causes everything to go up, from your groceries to your gas, as the purchasing power of money decreases. Americans are feeling the pinch as the U.S. experiences the highest inflation level in 40 years.
Category: Employee Benefits
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4 Tips for Controlling Employee Benefit Costs During Inflation
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New Website Launch for BJA Partners!
BJA Partners has been providing honest advice & protecting what you value most for more than 35 years! We are thrilled to showcase this through their new website creation.
Check out the website at bjapartners.comContact us to learn more about custom website design, SEO optimization, email marketing, and social media solutions!
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Website Launch for SBC!
We are so excited to show off Stephens, Bastian & Cartwright, LP’s new website! Based in Decatur, Texas, their approach is strategic, consultative, educational and analytical.
Visit the site at sbcinsurance.net!Contact us to learn more about custom website design, SEO optimization, email marketing, and social media solutions!
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New Website Launched for Nielsen Benefits Group!
We are excited to show off our new website creation for Nielsen Benefits Group! They are a trusted and innovative employee benefits consulting firm challenging the status quo of typical offerings.
Visit the website at nielsenbenefits.com to learn what they are all about! Explore their blog that we post for while you’re there as well!
Contact us to learn more about custom website design, SEO optimization, email marketing, and social media solutions!
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Custom Content Article
At eTekhnos, we post for clients weekly to ensure traffic on their Social Media sites. Here is an example of our latest custom piece about Holiday Parties that our content writer on staff recently wrote and published for our clients.
The Perks of Holiday Parties: How They’re Still an Asset to Your Company
The end of the year is upon us and a majority of companies celebrate with an end-of-year/holiday party. Although the trend of holiday parties has diminished in recent years, it’s still a good idea to commemorate the year with an office perk like a fun, festive party.
BENEFITS OF A YEAR-END CELEBRATION
- Holiday staff parties are a perfect way to thank your employees for a great year. All employees want to feel appreciated and valued. What better way to serve this purpose, than with an end of the year office celebration. Hosting a night out to honor your employees during a festive time of year boosts morale. And if done right, your party can jump start the new year with refreshed, productive employees.
- End-of-year celebrations allow employees to come together outside of their own team. The average American will spend 90,000 hours (45 years) of their life at work. Unless you have a very small office, most employees only engage in relationships within their department. When employees have a chance to mingle outside of their regular 9 to 5 day, they’ll build and cultivate relationships across different teams within the organization; creating a more loyal, cohesive and motivated culture.
- Seasonal parties can provide employers insight on those who work for them. Spending the evening with your employees in a more casual and relaxed atmosphere may reveal talents and ideas you may not have otherwise seen during traditional work hours.
CREATING THE RIGHT FIT
Regardless of office size, if planned right, employers can make a holiday party pop, no matter your budget. Whether this is your first go at an end-of-year celebration for your employees, or you host one every year, keep a few things in mind:
- Plan early. Establish a steering committee to generate ideas for your holiday party. Allow the committee to involve all employees early on in the process. Utilize voting tools like Survey Monkey or Outlook to compile employee votes. This engages not only your entire workforce, but serves you as well when tailoring your party to fit your culture.
- Create set activities. Engaging employees in some type of organized activity not only eases any social anxiety for them and their guests, it cultivates memories and allows colleagues to get to know each other. Consider a “Casino Night”, a photo booth (or two if your company can justify to size), an escape room outing—anything that will kick the night off with ease.
- Incorporate entertainment during the dinner. Have team leads or management members come up with fun awards that emphasize character traits, strengths, and talents others may not know of. This is a great way to create cohesiveness, build relationships, and have your employees enjoy a good laugh at dinner.
- Offer fun door prizes every 15 minutes or so. Prizes don’t have to be expensive to have an impact on employees, just relevant to them. However, with the right planning you may be able to throw in a raffle of larger gift items as well. Just keep in the specific tax rules when it relates to gift-giving. Gift cards associated with a specific dollar amount available to use at any establishment, and larger ticket items, can be subject to your employees having to claim income on them and pay the tax.
- Make the dress code inclusive of everyone. Employees should not feel a financial pinch to attend a holiday office party. Establish a dress code that fits your culture, not the other way around.
TAKE AWAY TIPS FOR A SUCCESSFUL HOLIDAY PARTY
According to the Society of Human Resource Management, statistics show in recent years only 65% of employers have offered holiday parties—down from 72% five years ago. Consider the following tips when hosting your next year-end celebration.
- Keep it light. Eliminate itineraries and board-room like structure. Choose to separate productivity/award celebrations and upcoming year projections from your holiday party.
- Invite spouses and significant others to attend the party. Employees spend a majority of their week with their colleagues. Giving employees this option is a great way to show you value who they spend their time with outside of work.
- Allow employees to leave early on a work day to give them time to get ready and pick up who is attending the party with them.
- Show how you value your employees by chatting with them and meeting their guests.
- Provide comfortable seating areas where employees can rest, eat and talk. Position these in main action areas so no one feels anti-social for taking a seat somewhere.
- Consider tying in employees that work in different locations. Have a slideshow running throughout the night on what events other office locations have done throughout the year.
- Create low-key conversation starters and get people to chat it up. This is valuable especially for those that are new to the company and guests of your employees. Incorporate trivia questions into the décor and table settings. Get them to engage by tying in a prize.
- Keep the tastes and comfort level of your employees in mind. Include a variety of menu items that fit dietary restrictions. Not all employees drink alcohol and not all employees eat meat.
- Limit alcohol to a 2 ticket system per guest. Opt for a cash bar after that to reduce liability.
- Provide access to accommodations or coordinate transportation like Uber or Lyft to get your employees somewhere safely after the party if they choose to drink.
Ultimately, holiday parties can still be a value-add for your employees if done the right way. Feel free to change it up from year to year so these parties don’t get stale and continue to fit to your company’s culture. Contemplate new venues, ideas and activities and change up your steering committee to keep these parties fresh. Employees are more likely to enjoy themselves at an event that fits with their lifestyle, so don’t be afraid to get creative!
Contact us about our custom content and article postings!
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Custom Content for Benefit Agencies | How Paid Parental Leave is Changing the Benefits Landscape
There’s no doubt that original content boosts your search engine rankings, establishes credibility as an industry expert, and generates interest in your services. Yet many benefit agencies struggle to produce timely, quality content simply because they don’t have the bandwidth to get it done. At eTekhnos we offer customized social media marketing plans to fit your agency. Along with curated relevant content on compliance issues and top HR and benefit trends, we prioritize creating custom pieces on the latest hot topics! Here’s a sample blog article we recently produced for our clients on the rising 2017 benefit trend of paid parental leave:
How Paid Parental Leave is Changing the Benefits Landscape When you hear the term “paid parental leave”, what do you think of? Here in the U.S., paid leave benefits are somewhat of a luxury. Although the Family and Medical Leave Act (FMLA) has made it possible for parents working at companies with 50 or more employees to secure 12 weeks of unpaid leave, the U.S. is one of only three countries on a list of 185 that does not mandate a period of paid parental leave. This leaves the country ranked below Iran and Mexico, who both offer 12 weeks of paid parental leave. On the other end of the spectrum, employees in the UK benefit from up to 40 weeks of paid leave.
As a result of having no mandated paid parental leave policy, approximately a quarter of U.S. women who become pregnant while employed quit their jobs upon giving birth, one third of women are forced to borrow money or withdraw from savings to cover time off from work, and 15% utilize public assistance. The June 2015 Enforcement Guidance on Pregnancy Discrimination from the Equal Employment Opportunity Commission (EEOC) was the first legislation to make a case for offering equal parental leave to mothers and fathers, setting a new precedent for the evolution of the paid leave benefit.
Why Should You Offer Paid Parental Leave to Employees?
The EY & Peterson Institute for International Economics recently released a study revealing that 38% of millennials would move to a new country if they would be afforded better paid parental leave benefits. Millennials now make up the largest demographic in the American workforce, and companies will need to increasingly take statistics like this into account when building benefit plans that will attract and retain top talent.
Aside from talent acquisition, the study goes on to show the positive impacts a paid parental leave benefit can have on keeping women in the C-Suite, as men who would usually be considered secondary caregivers take advantage of the time off and allow women to get back to work more quickly. In addition, change.org, who has implemented a generous paid parental leave policy, observed that dads who took leave in their company encouraged other new fathers to take advantage of the benefits as well, creating a culture of safety in which to utilize leave and invest more fully in their family life.
Ultimately, employees are happier and are empowered to do better work when they are allowed to honor their priorities. Whether this means a new mother is allowed to take stress-free, paid time off to bond with her child, or a father takes advantage of leave to be with his family or allow his partner to return to work, the ability to balance work and life is of the utmost importance to younger generations.
Case Studies – Top Companies Doing it Right
American Express
American Express recently announced that they were changing their paid parental leave policy from three months for primary caregivers and two weeks for secondary caregivers to five months of paid parental leave for all full-time and part-time employees.
All genders are eligible for the benefit, and employees may become parents via birth, adoption or surrogacy. In addition, American Express offers up to $35,000 for adoption or surrogacy fees with a limit of two events. A lifetime maximum of $35,000 is also allotted for fertility treatments.
The company also announced a unique supplemental benefit of 24-hour lactation consultants available to nursing mothers, and a breast milk shipment program available to mothers traveling for business who need to send milk home.
Bank of America
Bank of America offers 16 weeks of paid leave for biological and adoptive parents. A unique feature of their policy allows parents to take leave any time during the first year of the child’s life, enabling partners to take overlapping or subsequent time off, whichever best fits their family’s needs. The company values providing this option, as they see almost half of parents in today’s society raising their kids together at home while both holding jobs.
The banking giant also tries to make life after baby easier for working parents by offering a more flexible work-from-home program and providing $240 in monthly childcare reimbursement for employees whose household income comes in under $100,000 annually.
Netflix
Netflix took the spotlight when it comes to paid parental leave benefits when they announced that the company would offer unlimited paid leave with no loss of benefits during the first year after a child’s arrival. Leave can be taken at any time during the year, and employees may choose to work part-time, or come back to work and then leave again if desired.
Netflix chief talent officer, Tawni Cranz, said of the monumental decision, “Experience shows people perform better at work when they’re not worrying about home.”
Twitter
While Twitter offers 20 weeks of paid leave for mothers and 10 for fathers and adoptive parents, the most innovative benefits this company offers come through its pre and post-natal programs for parents. Twitter offers quarterly “New Moms and Moms-To-Be” roundtables, a Mommy Mentor Program, Working Mom lunches and most lately, “Dads on Leave” roundtables. In-house support for employees when it comes to family life provides a safe place to embrace new roles as parents while still progressing in their careers.
How Can You Adopt This Benefit?
Job participation by women in peak years is declining, and paid parental leave is a way to help remove barriers in the workplace that leave women in only 5% of CEO positions at Fortune 500 companies. Karyn Twaronite, EY global diversity and inclusiveness officer, said, “Companies that view parental leave as something solely for mothers are becoming extinct, as more modern and enlightened companies are realizing that many people, especially millennials, are even more interested in co-parenting given most are part of dual career couples.”
If your company is unable to keep up with the generous paid leave packages larger businesses can afford, consider taking a page out of Twitter’s book and offering mentoring programs and support groups for new parents. Budget for childcare reimbursement costs like Bank of America. Even smaller changes that are made thoughtfully, with the employee in mind, will increase the appeal of your benefits package.
As the benefits landscape changes with shifting demographics, consider carefully how offering paid parental leave could positively impact your employees, and ultimately, your bottom line as workers are motivated to work harder and smarter, knowing things are taken care of at home.
By Kate McGaughey – Social Media Director, eTekhnos
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How to Develop a Killer Content Marketing Strategy for Benefit Agencies
Why You Need Content MarketingAs social media marketing becomes more popular with companies whose clientele consists of other businesses, it’s important to understand how a quality content strategy can enhance your online brand. Creative content serves your business in two important ways.
First, content crafted to tell your company’s story in an interesting, innovative way helps your audience connect with your brand and better understand your product. This is vital for turning social media interactions into leads and customer action.
Second, the more relevant and valuable content you produce and publish, the higher you will be ranked in search engine result lists. If a potential client is Googling “2016 ACA compliance,” and you’ve published a recent blog on deadlines and reporting, your content will show up in search results, prompting the searcher to click through to your website. The more unique and niche content you produce on a topic, the more likely you are to show up high in Google results, and the more prospects you will drive to your website.
In the age of technology, the average person is bombarded with thousands of advertisements a day. Because of this, it is essential that companies are intentional and innovative with their content marketing. We’ve put together a list of some of the best ways to ensure you develop an effective strategy for your company.
The Content
In a study conducted by the Content Marketing Institute, creating engaging content ranked as a top priority at 72% for developing new material to post on your blog and social media. In the benefits industry, it is essential that you clearly convey how your company stands apart from other firms as the best option for crafting unique benefit packages, streamlining compliance and developing HR solutions. Focus on choosing relevant industry topics to present in an innovative way. To optimize your creative approach, try implementing the following best practices:
Visuals
Use pictures, infographics, and charts to inform your clients about your process and services visually. These mediums effectively grab clients’ attention and can help you convey information in a simple yet informative manner.
Long-Form Content
Be more analytic with lengthy and complex written content. Make sure to research thoroughly and back up your key points with real facts. Not only does long-form content give you room to explain fully to clients what needs your benefit agency meets, but also sets you up as a go-to industry source.
Specialized Experts
The benefit industry has a very specific target market, so to consistently create cutting edge content, an industry expert is an essential part of your marketing team. According to Curata, in 2017, 51% of companies will have an executive whose role is solely devoted to content marketing. Your company should employ or contract an industry expert (like eTekhnos!) to produce content and advise on how to best reach your preferred customers. Expert-informed content boosts your brand’s credibility and ensures that clients have somewhere reliable to turn to when they need help with difficult or complex benefit questions.
Stay Up-To-Date and Be One Step Ahead
As you create your own company-specific content calendar, it is equally important to stay up-to-date on what your competitors are talking about on their blogs and social media. Reading blogs, posts and articles that discuss how to create optimal content can help foster new ideas and also reveal what’s trending in employee benefits and human resources. Content marketing is always changing and evolving at a fast pace, and staying current on best practices and hot topics gives you a crucial advantage.
Implement these best practices, and contact us today for help developing a custom content marketing strategy!
By Nicole Federico and Kate McGaughey
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4 Easy Ways to Get More Out of LinkedIn | Employee Benefits Technology
As employee benefit agencies, we know it can be hard to figure out the best way to leverage social media for your company, so we’ve made it easy. Follow these four steps to get more out of LinkedIn today!
Want to learn more? Go in depth with our post 5 Ways to Optimize LinkedIn for Your Benefit Agency.
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How to Write an Engaging About Page for Your Website
Does your About page grab potential clients’ attention or does it leave them yawning? We’re sharing tips on tone, content and format for creating an engaging About page that will make people want to work with your agency today!Tone
When a potential client reads your About page they should feel like they are meeting you face-to-face for the first time. You have the chance to make a good impression by adopting a conversational and human tone while still communicating what makes your services unique and superior. An easy way to do this is embrace the use of “I” and “we” rather than writing from a formal, third person perspective. Your tone should be authentic and relatable while remaining professional.
Content
What should you talk about? Focus on telling your story with simplicity rather than filling an About page with industry jargon or fluffy descriptions. People want to know where you came from, what you can do for them and why you are a credible choice. Show that you understand your potential client’s challenges and use examples of things you’ve done in the past to let them know you can solve their problems.
Finally, always include a call to action. What do you want them to do next? Your goal with your About page should be to motivate potential clients to contact you about your services. Place contact information visibly on the page. Include several ways to get in touch including a contact form, email, phone number and physical address.
Format
Your About page offers a glimpse into who you are as a company – your history, the principles by which you do business and the people who make up your team. It is your first chance to establish trust with a client by showing who the people behind the brand are. Don’t be afraid to move away from the traditional corporate About page format and get a little creative with what makes your company unique. Include images of your team that put a face to the name. We like what Brio Benefits has done to showcase their team by incorporating a corporate portrait and a funny, personable candid photo along with each employee bio. To view their About page, click here.
Think your About page needs a revamp? Contact us today and we’ll get you started!
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5 Ways to Optimize LinkedIn for Your Benefit Agency
Photo by Sebastiaan ter Burg LinkedIn is fast proving to be the foremost social media site for B2B marketing. Employee benefit agencies that rely on cultivating relationships in order to market a product or service may find utilizing more fast-moving social platforms like Twitter or Instagram challenging, but LinkedIn provides a space for professionals to interact with one another, share original industry content and create brand awareness for their company that results in leads and network growth. We’ve put together a list of five simple ways you can start optimizing LinkedIn for your business today:
- Create a Personal Profile
Even if you don’t plan on doing much posting of your own on a personal profile, this step is imperative because right now LinkedIn requires that you have a personal account in order to make a company page. Your profile should contain a professional photo of yourself, your name, job title and ideally your work and educational experience as well as any relevant accomplishments or projects.
- Set Up a Company Page
Now that you’ve created your personal page, you are able to set up a page that specifically provides information about your company to LinkedIn users. This page should contain your company name, logo, a link to your website, and a short description of your business that includes relevant keywords that are specific to what you do. Keywords can be in the form of phrases such as “Maryland insurance broker” but should shy away from staying as vague as “insurance company.” This helps your page receive a higher ranking in search engine results. Finally, ask employees who have personal LinkedIn profiles to list your company in their work experience, helping ensure that you can be found easily when people search for your business.
- Share Quality Content
Sharing content ensures more opportunity for people to visit your company page and then hopefully website to follow up! Posts can be a mix of your original content and outside articles, videos or podcasts that are relevant to your industry. Recent studies show that the best time to post on LinkedIn is Tuesday through Thursday between 7-9am, noon and between 5-6pm. In addition, data revealed that posts made on Tuesday between 10-11am have the most clicks and shares. For best engagement results, companies should make it a priority to post on their LinkedIn page once a week, but no more than once a day.
- Join or Create a Group
LinkedIn Groups provide a place for professionals to connect with peers working in their field or with similar interests where they can share helpful content, reviews, ask questions, post job openings and make new connections. You are able to either search for groups to join or create your own group based on your topic of choice where you can invite people to become members. These groups are useful for connecting with prospects and establishing your company as an industry expert.
- Make Personal Connections
By utilizing not only your company page but also your personal profile, you can enrich your business’s success by connecting with prospects and clients. Start slow by inviting 3-5 people to connect with you per week. Follow up with a thank you message and a quick introduction when they accept your invitation. Did you write a blog for your company or on an industry topic? Post it to you profile. As you continue to share content, consider submitting it to LinkedIn Pulse’s editors to have your blog post featured. This translates to much more visibility for your company! Finally, don’t be afraid to engage with others. If you see content you like, write a comment or send a quick message to the author. Other LinkedIn members are interested in the same thing you are – building mutually beneficial relationships!
Generating brand awareness for your company on social media is becoming more and more important in our highly digitalized economy. LinkedIn offers the perfect space for your company using a B2B marketing model that is based largely on relationships to thrive and establish yourself as an industry expert while expanding your network of prospects and future business connections.
