Author: Jarod

  • New website launched for Sequoyah Group

    Here is another of our latest websites, just launched for Sequoyah Group.

    sequoyah

    Unique features: Iconic Image & Quote Form Integration

    The Sequoyah Group website was recently launched with a special focus on making it easy for the user to obtain a quote for individual insurance.  We integrated a quote request form into the home page and included a helpful FAQ about the Affordable Care Act. The site is easy to navigate, clear and concise, with the news blog featured prominently.

    Visit the new Sequoyah site at http://www.sequoyahgroup.com/.

  • Twitter set to become more like Facebook

    Twitter is to become more and more like Facebook with its new profile redesign.  The new exciting main features of the new look are the “Best Tweets” feature, which makes tweets with the most traffic appear to be slightly larger and more prominent, “Pinned Tweets”, which allow you pin a tweet to the top of your page and “Filtered Tweets”, which allow you, when browsing other profiles, to view tweets, tweets with photos and videos, or raw tweets and replies.

    How does this affect you – you may be wondering?  For the moment, not a great deal but Twitter will be rolling out the new redesigned profile across all of their existing users over the next few weeks with new users signing up today getting the new profile automatically.  Unless you have any Twitter site placement specific images – then there is nothing you will need to fix but being aware of the new look and features will help you get significantly ahead of the popular crowd. 

     

    Using the “Pinned Tweet” feature will almost be a supplement to your initial bio or indeed it could be used to be an easy in-house advert for your company.  For example, a “Pinned Tweet” could be pinned to make sure that everyone knows about the upcoming company BBQ or that you are running an April promotion?

     

    The core essence of Twitter will of course remain the same.  Don’t think that they will replace the beloved #Hashtag just yet but as they merge closer to being flashier and including more videos and pictures – will we still be able to contain our thoughts about the new Twitter within the 140 character set limit?

  • Everyone Benefits from an Employee Portal

    Not so long ago, it was only large corporations that could even consider setting up self-service portals for their employees. But now, thanks to the outsourcing model, companies with only a handful of workers are taking full advantage of employee portal technology.

    They’re saving everyone involved – employees, the HR department, management – significant time, money, and effort.

    Perhaps best of all, by reducing paperwork and speeding access to important information, such employee portals are helping companies to boost employee satisfaction and loyalty – and, in turn, productivity. Here’s how:

    LESS WORK

    Think of the employee portal as your HR department embracing the power of e-commerce. That means eliminating the tedious filling out and shuffling of paper forms and having to decipher employees’ scrawl. And it means no re-keying of data into a computer. In addition, most follow-up phone calls are done away with, as well.

    Instead, workers can visit their company’s employee portal via any web-equipped computer or hand-held device and gain direct – and entirely secure – access to a wide range of useful work-related information all on their own, with practically no need for anyone in HR to get involved.

    INSTANT ACCESS

    Employees can view insurance benefits, 401(k) plans, company policies, you name it, all with just a few clicks of their mouse. And they can browse or print out any number of important documents, such as the employee handbook. Likewise, should their employer decide to make it possible – and many do – employees may enter and update their HR-related data all on their own. They can change their withholding status, enroll for new benefits, or update time and attendance records.

    Naturally, all of this employee portal activity is controlled with the latest in security techniques. Each employee can be assigned his or her own, unique log-in ID and password for authorizing entry to the portal. In addition, the HR department can specify exactly which data and documents are to be made available to each particular employee.

    MORE PRODUCTIVITY

    Clearly, this kind of employee portal pleases its users. They no longer have to waste time filling out form after form or waiting on hold when calling HR for, say, an explanation of their medical plan. Moreover, the people in HR are freed to devote their time and energy to productive tasks, as well. It’s win-win for everyone.

  • 10 Benefits of Using WordPress to Power Your Company’s Website

    WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.

    1. Ease of Use

    WordPress is very easy to use and has an intuitive interface.  Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.  Because the technology is so simple, time spent on formatting is greatly reduced.

    2. Manage Your Website from Any Computer

    WordPress is browser-based. You can login from any Internet connected computer and manage your site.

    3. No HTML Editing or FTP Software Required

    WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

    4. Search Engines Love WordPress Sites

    The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.  You can also use tags to further enhance your search engine optimization efforts.

    5. You Have Control of Your Site

    No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.

    Read More (Source: Aspire Internet Design, aspireid.com)

  • New website launched for Seaport Dental

    Here is another of our latest websites, just launched for Seaport Dental.

    seaport

    Unique features: Panoramic Images over Unique Background

    The Seaport Dental website was recently launched with a special focus on making it stylish and upscale, with the feel of a day spa.  The client wanted to drive users to Schedule an Appointment so it is listed prominently on each page, along with special offers and testimonials.

    Visit the new Seaport Dental site at http://www.seaportdental.com/

  • New website launched for Ross Law Offices

    Here is another of our latest websites, just launched for Ross Law Offices.

    ross

    Unique features: Memorable Image & Professional Affiliations Listed Prominently

    The Ross Law Offices website was recently launched with a special focus on making it memorable, easy to navigate, and very descriptive of all the services they provide.  The client’s qualifications are listed prominently, along with contact information in multiple locations.

    Visit the new Ross site at http://therosslawoffice.com/

  • New website launched for Wolff & Associates

    Here is another of our latest websites, just launched for Wolff & Associates.

    wolff

    Unique features: Iconic Image & Quote Form Integration

    The Wolff & Associates website was recently launched with a special focus on making it easy for the user to obtain a quote for both individual and group insurance.  We integrated a quote request form into the home page and also on its own separate page. Resources like RSS feeds, Affiliations, and Newsletter Signup are featured prominently.

    Visit the new Wolff site at http://wolffassociates.net/.

  • 4 Things You Need to be Doing on Social Media — Now

    By now, if social media isn’t a critical element in your online marketing strategy, it should be. Having a presence on sites like Facebook, Twitter and LinkedIn can add value to your product, to customer service and ultimately to your brand.

    But simply having an account and broadcasting company news isn’t enough. To attract and keep customers — and to build a strong brand online — business owners need to be active on social media. They have to provide valuable information and engage with their followers.

    Here are four things businesses should be doing on social media in order to grow the brand online:

    1. Engage with followers and provide customer service.
    Your customers are engaging with your brand wherever they are — including over social media. Don’t miss this opportunity to listen to what they’re saying to and about you, and to provide the best customer service.

    Why is this so important? Responding to customer questions and resolving issues over social media shows everyone who’s following you — and potentially anyone who is online — that your company cares about its customers, potential customers and goes the extra mile for people.

    Related: 10 Tips for Using Twitter Like a Pro

    Tools like Hootsuite and Tweetdeck can be handy for monitoring mentions of your brand over social media. As for when and who you respond to, set the tone early. If you reply often, people will expect it. If you don’t reply a lot, people will see that as well and might stop engaging with you as often.

    2. Crowdsource ideas.
    Use social media as a marketing research tool. Just as people can reach out to you, follow you and stay connected with you, business owners can do the same with their customers. Social media is a two-way street.

    Say, for instance, you’re getting ready to launch a new product. You can ask your fans and followers what they think about specific details like which colors they prefer or what types of features they want. Not only can you get real, valuable market research at no cost, you’re involving the consumer in decisions. Asking customers for their opinions can help show that they matter, and when they see their ideas become a reality, ideally you create brand and product champions.

    Read More (Source: Scott Levy, entrepreneur.com)

  • Why your Business needs an Intranet

    These days, most corporations have their own intranet, which is somewhat like the internet except for the fact that it’s only accessible to those within the company. However, Intranets are not just useful for large enterprises, SMEs can benefit from them hugely too.

    An intranet means that internal communications within a company are simplified substantially and make for more success in terms of growth, as productivity increases. It’s basically an internal database which every employee can access, with different permissions for various staff.

    For example, it’s doubtful that you want junior office staff to be able to access all of your financial reports and forecasts for the year, so these are just given permissions to access certain areas of the intranet which is relevant to their job.

    According to Microsoft: “In order for a company to succeed, all players must understand its goals. Neither long-term nor short-term goals should be confined to upper management meetings. It’s Business 101. Everyone needs to be working toward common goals”.

    By building an intranet, employees and bosses alike can share information across the board; not only is it easier to set up and share appointments and information, but as a part of an intranet, employees can communicate better, leading to less confusion following meetings, when everyone has to take notes and remember everything afterwards.

    Not only that but intranets have evolved dramatically over the past decade as CMS and social are added and the introduction of cloud computing often means that an intranet can be accessed from anywhere. This is ideal in these days of BYOD and telecommuting, as it makes for a more flexible workforce and again, ups productivity

    That’s even before we go into the benefits presented by ROI, which can be substantial, depending on what model you use and the size of your business.

    Developing an Intranet

    It’s a good idea to carry out sound planning before implementing an Intranet; whilst they can and will benefit a business of any size, needs vary and so it’s worth investing primarily in a decent consultancy firm. These will be able to carry out an audit of your company and recommend what will benefit your business the most.

    A modern intranet should be well organized and easy for users to navigate, especially if you don’t want to spend a fortune training your staff; again, this is something that can be discussed with a consultant.

    A well planned business infrastructure is much more likely to be a successful one and one that your company can see clear benefits from. The ability to share internal information across the whole of your staff often does away with the need to constantly send internal memos and emails.

    Discussion boards on an intranet can also help staff to come up with collaborative ideas before meetings or when working on a project, cutting down the time needed for physical meetings as everyone is aware of their position on a project.

    Read More (Source: Kerry, elcomcms.com)

  • Consumers Increasingly Using Mobile Devices as Their Default Gateway to the Internet

    Consumers are migrating away from PC-based Internet usage and are increasingly using mobile devices as their default gateway to the Internet, according to the latest release of the International Data Corporation (IDC) Worldwide New Media Market Model. The United States leads that trend, with Western Europe and Japan only about two years behind. In the U.S., the number of people accessing the Internet through PCs will shrink from 240 million consumers in 2012 to 225 million in 2016. At the same time, the number of mobile users will increase from 174 million to 265 million.

    In 2015, for the first time ever, there will be more U.S. consumers accessing the Internet through mobile devices than through PCs.

    “In the consumer world, mobile Internet usage is already beginning to displace PC usage, and the United States is leading this trend,” said Karsten Weide, program vice president, Media & Entertainment at IDC. “There has been much talk about how the future of the Internet will be mobile first and PC second. In the United States, that future is now.”

    Additional findings from the New Media Market Model include the following:

    • Online PC activities will also be impacted as consumers take their usage mobile. IDC expects that the share of users accessing social networks such as Facebook on their PCs will decline from 66% in 2012 to 52% in 2016.
    • Worldwide mobile advertising will almost quintuple from $6 billion in 2011 to $28.8 billion in 2016
    • Worldwide business-to-consumer (B2C) m-commerce spending will grow six fold between 2011 and 2016, reaching $223 billion at the end of the forecast period

    “The Great PC Exodus on the Internet is happening because the PC was never truly a consumer product,” added Weide. “Many consumers use them because there was no better alternative. Now, with the huge and growing installed base of more user-friendly tablets and smartphones, there are.”

    The IDC study, Worldwide New Media Market Model 1H-2012 Highlights: Internet Becomes Ever More Mobile, Ever Less PC-Based (IDC #237459), features the most interesting findings from IDC’s latest Worldwide New Media Market Model.

    Source: Karsten Weide, IDC, www.idc.com