Month: November 2013

  • Everyone Benefits from an Employee Portal

    Not so long ago, it was only large corporations that could even consider setting up self-service portals for their employees. But now, thanks to the outsourcing model, companies with only a handful of workers are taking full advantage of employee portal technology.

    They’re saving everyone involved – employees, the HR department, management – significant time, money, and effort.

    Perhaps best of all, by reducing paperwork and speeding access to important information, such employee portals are helping companies to boost employee satisfaction and loyalty – and, in turn, productivity. Here’s how:

    LESS WORK

    Think of the employee portal as your HR department embracing the power of e-commerce. That means eliminating the tedious filling out and shuffling of paper forms and having to decipher employees’ scrawl. And it means no re-keying of data into a computer. In addition, most follow-up phone calls are done away with, as well.

    Instead, workers can visit their company’s employee portal via any web-equipped computer or hand-held device and gain direct – and entirely secure – access to a wide range of useful work-related information all on their own, with practically no need for anyone in HR to get involved.

    INSTANT ACCESS

    Employees can view insurance benefits, 401(k) plans, company policies, you name it, all with just a few clicks of their mouse. And they can browse or print out any number of important documents, such as the employee handbook. Likewise, should their employer decide to make it possible – and many do – employees may enter and update their HR-related data all on their own. They can change their withholding status, enroll for new benefits, or update time and attendance records.

    Naturally, all of this employee portal activity is controlled with the latest in security techniques. Each employee can be assigned his or her own, unique log-in ID and password for authorizing entry to the portal. In addition, the HR department can specify exactly which data and documents are to be made available to each particular employee.

    MORE PRODUCTIVITY

    Clearly, this kind of employee portal pleases its users. They no longer have to waste time filling out form after form or waiting on hold when calling HR for, say, an explanation of their medical plan. Moreover, the people in HR are freed to devote their time and energy to productive tasks, as well. It’s win-win for everyone.

  • Keep It Fresh: Steps for Updating Your Website Content

    Stale content got you down? When was the last time your website got a little TLC?

    If you’ve been putting off a website refresh, stop it already. The time is now. And here’s how.

    Game Plan

    Wrap your head around the situation that is your website. You know what you want it to do for you: assist your business. Now get specific about the goals your website should accomplish for your business and its visitors.

    Define conversions: You may already have done this at some point but it’s worth doing again — from scratch. List the conversions you want performed on your site and then compare that list to your previous site goals. Maybe they’ve changed. Maybe you forgot about something that you needed to be reminded of. If you didn’t have a list of conversions as part of your website strategy from before, now you do. Let it guide your site design and content offerings.

    Conversion examples are:

    • phone call
    • quote request
    • store locator
    • schedule an appointment

    Assign priority: Take a list of site pages and silos and give them a rank of importance to the business goals. On a spreadsheet, indicate the goals a landing page or silo is responsible for. Key pages and/or sections of your site can be addressed first. You can use this spreadsheet throughout the refresh project to manage the updates to keywords, body content, Meta data and calls to action. Create a column for each of those essential elements on your spreadsheet as well.

    Set deadlines: This is simply time management 101. If you have set dates for when you want certain pages or sections of the site reviewed, edited and published, the project is likely to keep moving forward.

    Read More (Source: Virginia Nussey, Brue Clay, Inc., bruceclay.com)