Month: September 2013

  • Characteristics and Benefits of Good Web Design

    There is a general perception that good web design pertains only to a good-looking site, graphics-wise. But good web design is far more than the looks. There are several factors contributing to the effectiveness of a website because good design is aesthetically-appealing, content-relevant, and technically-savvy.

    Characteristics and Benefits of Good Web Design

    Characteristics of a Good Web Design
    • Search engine friendly. The goal of developing a website is to drive traffic to your business. Even if you have excellent graphics and most relevant content, if you cannot drive traffic to your website, its purpose will be useless. Traffic can be driven through search engine optimization. SEO uses the right key words or phrases for your website. A good web designer knows how to identify the exact keywords for the topic of your website. If SEO is done properly, more users will visit your website and it will eventually be on top of Google searches.
    • User-friendly. Navigation is an important part in web designing. A good web designer must be able to consider the user experience that visitors of the site can have. There are websites which are too technical for ordinary internet users. Some may ask users to clear their cache or validate site security which may be difficult to comprehend. There are also websites which consume a lot of computer memory because of the media files embedded therein. Keeping the website as simple as possible helps in user navigation.
    • Relevant content. Do not underestimate the ability of web users to appreciate content. Although some of them rely on the graphic design to give good website ratings, many of them are actually reading. Thus, a good web design contains relevant information related to the keywords intended to cater to a specific group of audience. The content has to be engaging, entertaining and free of grammar flaws.
    • Active links. Links to direct site users to other pages or external websites should always be active. This is the part where the web designer conducts maintenance to check if all links are live and active.
    • Site structure. This spans throughout the coding and programming language the website is made from. The web designer should always consider the type of coding process to use as there might be compatibility issues with browsers and the JavaScript used to embed media files.
    • Contact page. It is important to include a contact page on your website so the visitor can get in touch with you in case of inquiries or site breakdown.
    • Internet service provider. The host of your website should have an excellent internet service provider to minimize instances that the site is down or under maintenance.

    Overall, good web design can impact the traffic on your website. It increases your chances of making it to the top of Google searches which means effective advertising for your business. It also benefits establishing good reputation in the online community, thus expanding your network of customers and business partners. Good web design is always user-centered and continues to improve based on the needs of its audience.

    Read More (Source: webdesignservices.com)

  • 5 Top Benefits Of Using Google Analytics For Your Business

    Google Analytics can be a valuable tool for monitoring and tracking the efficiency of your online campaigns and get the best results in your marketing efforts. Whether you are a small or big enterprise, Google Analytics can be handy in providing statistics on the number of visitors to your site including information related to page views. Additionally, it can also give you an overview of the total number of new visitors who may have viewed your website. In short, it allows you to measure the online traffic to your website and helps in making further improvements in your advertising campaign. Google Analytics can be the best choice for marketers, as it is completely free and works well for small companies with small advertising budgets.
    One of the major benefits of using Google Analytics is to gain complete freedom in managing your website content. If you are not satisfied with the performance of your website, then you can make changes to your content as and when required. Additionally, this tracking tool can be used to drive targeted traffic to your website and improve conversion rates for your website for greater revenue. There are plenty of advantages of using Google Analytics as it helps your website to get a high ranking on the search engines and also boosts the productivity of your online business.
    Besides, companies who aspire to create a unique brand value for their products in the market can use this tool in real time tracking of the visitors coming to their website. Google Analytics can provide accurate statistics on the number of visitors who come to your website and the time spent by each one in viewing your website. In short, this tool can be valuable in measuring the bounce rate of your website that may be able to indicate the effectiveness of your landing pages in attracting the visitors. Generally, a low bounce rate is associated with more percentage of satisfied visitors, who are able to get more relevant and useful information from your website.
    Some advantages of using Google Analytics to succeed in your business:
    Target your online visitors
    By using Google Analytics as a monitoring tool, you can target a niche audience who may be keen on purchasing your products. You can provide greater online visibility to your business with more exposure to your company’s brand using this marketing approach. It helps you to keep track of the kind of visitors coming to your website and use popular keywords that may be used in the process of searching for specific products. Hence, you can cater better to the demands of the potential customers and stay ahead of the competition.
    Measure the results of your marketing campaign
    Google Analytics can be used to optimize your website performance and attract more number of customers for boosting your sales prospects. You can also use targeted keywords as part of your SEO marketing strategy with the help of the statistics derived using Google Analytics tool. There are different functionalities using which you can determine whether your marketing campaign will be successful or not. As a result, you can get lots of opportunities for growing and diversifying your online business with the help of this amazing tool.
    Read More (Source: Shobha Atre, fulltraffic.net)

  • eTekhnos is Growing Again!

    rockstar-banner

    New part time position in Keller office has been posted! We are looking for a great talent to join our team!  The position will start with 10-15 hour per week but will increase in hours – being able to work between 15-30 hours a week is what we are looking for. This position will be in the office with the ability to work from home when needed, flexible days and office hours. Not a sales marketing position.

    Position Description:  Benefits Technology and Social Media Support will be the primary focus of the position. Learning the process and ongoing support we provide clients will lead into managing client projects and relationships. Tasks included setting up social media profiles, posting content to blogs and other platforms, simple website updates, conference calls with clients and customer support. Communication, organization and follow through with clients and our team are most important and what we are looking for in a candidate.

    Requirements:  Experience with the web and PC clearly required, some background in pro tools like Photoshop or Dreamweaver is preferred but may not be required.  Attention to detail, great follow through and focusing on tasks are key.

    If interested: Email jeffh@etekhnos.com  your resume or detailed qualifications. Interviews will be scheduled for potential team members in the next 2-3 weeks.

    Our Company: We are the nation’s leading web design and social media firm for employee benefit professionals. We manage over 800 custom benefit portals for employers of all sizes for benefits, HR, enrollment and more. Visit us at www.etekhnos.com