Tag: website design keller

  • New Website Launched for HRPro/Benepro

    Here is our latest website redesign, just launched for HRPro/Benepro.

    benpro

    The HRPro/Benepro website was recently launched with distinctive home page graphics a fun Meet The Team page with alternating professional/funny staff photos.  The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.

    Visit the new HRPro/Benepro site at http://www.hrbenepro.com.

  • New Website Launched for The LBL Group

    Here is our latest website redesign, just launched for The LBL Group.

    lbl

    The LBL Group website was recently launched with distinctive home page images and single long page style for the subpages.  We used an alternating subpage color scheme, stock icons as section dividers, and a bevy of employer and client resources. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.

    Visit the new LBL site at http://www.lblgroup.com.

  • New Website Launched for GIA

    Here is our latest website redesign, just launched for Group Insurance Associates.

    gia2

    The Group Insurance Associates website was recently launched with unique animated videos custom-made for GIA embedded throughout the site.  We also embedded an HR360 login widget, link to a custom EBC demo, and UBA news feed. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.

    Visit the new GIA site at http://gianow.com.

  • New Website Launched for Forester Benefits

    Here is our latest website redesign, just launched for Forester Benefits Management.

    forester

    The Forester Benefits Management website was recently launched with a distinctive home page images and multiple custom client forms.  We also embedded whiteboard animation, scrolling testimonials, and a bevy of employer and client resources. The site is mobile-responsive, easy to navigate, clean and concise, providing a one-stop resource for potential and current clients.

    Visit the new Forester site at http://foresterbenefits.com.

  • We are Rockstar Technology. Affordable Web Design, Branding and Online Marketing Solutions.

  • New Website Launched for Brio Benefits

    Here is our latest website redesign, just launched for Brio Benefits.

    brio

    Unique features: Single Page Design

    The Brio Benefits website was recently launched with a modern single-page design integrating all content into one long page that users can scroll through without the need to click on subpages.  We also embedded videos, scrolling testimonials and blog posts, and a bevy of employer and client resources. The site is easy to navigate, clean and concise, providing a one-stop resource for potential clients.

    Visit the new Brio Benefits site at http://briobenefits.com.

  • 5 Key Benefits of Email Marketing

    Rockstar Technology is your business solution not only for email marketing campaigns but all social media and website needs as well!  Contact us today to discuss optimizing your online presence today!

    With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing is on the verge of death, right? Wrong. Email marketing is alive and well, and it’s arguably the most profitable means of marketing. Here’s why:

    Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.

    1. Email Marketing is Targeted

    Email marketing solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customize your message for each customer, fostering a higher conversion rate.

    2. Email Marketing Increases Brand Awareness

    With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

    3. Email Marketing is Easily Shareable.

    There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and credibility.

    4. Email Marketing is Measurable

    Analytics are indispensable to measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights about your customers behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.

    5. Email Marketing is Cost effective.

    Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display and social marketing.

    We Can Help!

    In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing.

    Source

  • Reasons to Invest in a Well Designed Website

    You may ask yourself the question, “My business is ticking over nicely, why should I pay for a well designed website?”

    Your website is open 24/7

    A website allows your business to be open 24 hours a day, 7 days a week. There are millions of people, from all over the world, online at any time of the day. Many of them are looking to source products or services. If you run a conventional brick and mortar business, you can only attract the people who walk or drive past your shop, in any one day. Having a website designed for you allows you to attract new customers that would otherwise never find you – and they can do so when your shop is closed! A well designed web site also gives them a reason to revisit the site in the future.

    Websites increase customer confidence

    A professional, well designed website, with the right content, easy navigation and quickly accessible contact details, greatly increases customer confidence in your company. A well designed website shows people that you are forward thinking and customer focused, much in the way a well designed business card did in the past, which is an important factor in any buying decision that they have to make.

    Websites increase customer referrals

    What is easier to remember, mysite.com or 01215501528?
    A website address is much easier to remember than a telephone number, so it stands to reason that having a website increases the likelihood of referrals – and let’s face it, referrals are one of the most important sources of new business.

    A website address increases the ROI when advertising

    Including your website address on all of your adverts, business cards, letterheads, invoices, etc allows people to take action straight away, when they view an advert, or hear about your product or service. Visiting your website is so much easier than driving to your store, telephoning or writing a letter to you. When online, a potential customer can take their time and enjoy finding out about your products or services without the pressure of having a salesman floating about in the background.

    Website sales

    Your website is one of the most impressive sales presentations that you will ever have. Allowing your customers to buy your products or services online is a wonderful and inexpensive way to expand your business. Spending thousands on advertising, for an ad that is featured in one mag, for one month simply doesn’t compare to investing in a long term sales marketing solution – or a well designed website as we like to call them!

    Even if you do not offer a product or service that can easily be purchased over the Internet, a website still acts as an impressive first contact, convincing the potential customer that they need what you are offering and inviting them to contact you, via telephone, email or contact form on your website.

    Websites promote future business

    When a potential customer comes into your shop and leaves without making a purchase and without speaking to anyone, they are basically a dead prospect. When someone views your well designed website and doesn’t make a purchase straight away, they can easily revisit anytime to make the purchase in the future. On top of that, you can use your website to collect the email addresses of visitors and send them periodical promotional emails, newsletters or updates on your product or service. So although they may not buy first time around, you have more than one opportunity to close the sale!

    So there you go, what are you waiting for? Don’t waste time -get a well designed website now!  We are here to help you get your website where it needs to be!

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  • Benefit Communication in the Mobile World – Benefits Technology

    Benefit and HR communications have long been a challenge for HR departments and the benefit consultants that support them. The struggle to communicate effectively with employees so that they better understand and utilize their employee benefits has made little progress in recent years. Now more than ever benefit professionals are looking at cross selling voluntary benefits to generate new or additional revenue sources, and the need for better communication with employees is even more vital.

    The topic of how better to leverage the latest in technology is a regular in our industry news and articles, mostly related to marketing for new business.  Until recently we have all looked at paper, onsite enrollers, and email blasts to try to interact with employees so they will understand and use their benefits.  The simple problem with these options is that they are all very easy to ignore and often miss entirely. These methods are work-related and as we all know work is the easiest thing to tune out or save for some later date that never seems to arrive.

    The clear opportunity before us all is that better utilizing technology and social media for employee-directed material is the true “ah-ha” moment that has been missing.  Utilizing the technology that employees use and access 100 times a day is the real key to interacting with your employees and getting the response you crave. Platforms like mobile-friendly websites, SMS/text-based reminders, and social media profiles are the next generation of employee engagement.

    Case in point:  at the next enrollment meeting notice before, after, and sadly DURING the presentation how many employees check their mobile devices. I think we can all agree they are probably NOT checking if a vital work email has come through. Text messages and social media clearly rule the attention of employees and ask yourself how much of that attention do you have?

    Examples to consider adopting for your agency:

    • Text-based messaging blasts
    • Social media / hashtag content posts
    • Incentive-driven voluntary benefit sign-ups

    Each solution could be easier than you think to leverage and might be a simple extra step with how your clients may already be connected with employees.  Be intentional and meet with your client and ask what types of communications they may already be doing and suggest one or more of these options. There are various vendors that can support and provide these services so do a little homework in advance to feel comfortable with delivering on your ideas.

    BIO:

    Jeff Hill has been passionate and working with Benefits Technology since 1998 starting with Resource Financial Group in Austin, TX. Developing employee benefit platforms for the broker community related to benefit websites, online and paperless enrollment, and communications has been Jeff’s constant focus in all areas of professional work. Jeff was on the original staff as Director of Technology for United Benefit Advisers and traveled the country presenting to agencies on how to best use technology to attract and win new business. As a leading expert in web design for the employee benefit market, his work has been utilized by agencies, carriers, and benefit industry professionals nationwide.

    As President of eTekhnos Benefit Technology, Jeff has led the company to annual double-digit growth and new innovations in the benefit technology industry.  eTekhnos is also the nation’s only Benefit Industry-focused web design and internet marketing agency. The benefit world is very unique in its marketing and branding needs and eTekhnos knows that world inside and out.  eTekhnos saves agencies time and money and delivers stunning client technology web design and social media content.

  • 5 Reasons Why SEO is Important for Small Businesses – SEO Marketing

    Why Should You as a Small Business Owner be Concerned About Search Engine Optimization (SEO)?

    Because you want to provide visitors to your website with such a fantastic user experience that they will tell others! Because you want to provide search engines like Google, Bing, and Yahoo critical information so they will place your site in the
    top 5 spots on the returns page!

    The job of a search engine is to take the information typed in by the user and locate the most relevant websites using those keywords. Simply put, if you are not engaging in SEO, you are not on that first page of results – the other guy is! By investing in search engine marketing, you are staying competitive with those other guys while giving your brand name exposure 24 hours, 7 days a week and are sure to gain new customers – even while you sleep. Let’s take a look at what a good SEO service can do for you while you take a snooze…

    5 Reasons to Invest in SEO Marketing

    1. Optimal User Experience

    SEO is ultimately about providing the user with the friendliest, fastest, best experience possible. A search engine wants to provide the user with what they are looking for, and when it can do that, both parties are happy. A happy visitor will become a returning visitor.

    2. Optimal Reach

    People unconsciously trust search engine results. If Google places Dave’s Donuts in the top spot of a search, then it must have earned that place and it must be good. User then tells all his friends on Facebook and Twitter that he’s going to Dave’s and he invites them, leaving the link for them to click as well. The laws of multiplication can work pretty fast, and before you know it, a dozen hungry teens show up at Dave’s Donuts! Why? Because the search engine matched everything perfectly, and it all pointed to Dave’s.

    3. Optimal Potential for Conversion

    Internet marketing, including SEO, attracts people who are already looking for your product or service. You don’t have to scream, dance, or wear cool clothes to gain an audience; they are already convinced of their need which is why they went searching in the first place. No bold print ad placed front and center on the magazine page is required. You just have to present yourself in one of those top 5 results and – voila! They were looking for you and you showed up right on time! You still have to convince them that you are the better company to purchase from, but half the battle is over. Once they come to your website, if you have invested the same tedious work to optimize the user’s experience with you by providing the content they seek, then you are well on your way to gaining a new customer.

     4. Optimal Exposure for Brand Awareness

    As stated in point #2, people unconsciously trust search engine results. If Dave’s Donuts is #1, then Dave’s serves the best donuts. But most users do not just run over to Dave’s the next hour and buy a dozen donuts (unless they are local teenagers)! They do, however, file it somewhere or bookmark it. They go clicking around the world numerous times before making a final decision. If your website is employing top notch SEO services, how often might that user come across your company name while conducting his search? What if your company came up 3 of the 5 times they searched for that desired product? Next thing you know, they have clicked through to your website.

    5. Optimal Insight into Your Customers

    If your website is properly optimized, it will increase your search engine visibility, usability, and credibility, all of which increase traffic to your site. Now that you are enjoying higher numbers of visitors, Google Analytics (which every website should have set up) can track valuable information about your visitors. Find out what browser they use, what key words, the technology they use, their geographical location, the days and times they are most active, how much time they spent on a page…on and on. This information will help you discover your target market, hone your advertising, and determine strategies based on facts rather than just educated guesses. The better you know your customers, the better product or service you can provide, the higher the ROI.

    Search engine optimization is no longer an option for businesses that want to be competitive, grow, and see returns on investment. But it is only one piece of the puzzle. If your website does not contain viable content, then no matter how much money or time you spend on SEO, it is wasted. Content will always be king. But when used in conjunction with other important marketing tools, SEO will provide visibility, traffic, credibility, branding and help you gain valuable insight into customer behavior.

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