Category: Website design

  • New Website Launched for FBC

    Here is our latest website redesign, just launched for FBC.

    fbc

    Unique features: Integrated Videos and Quote Engine

    The FBC website was recently launched with a special focus on engaging the user with integrated videos and quote engine functionality.  We also included unique banner images and a bevy of employer and client resources. The site is easy to navigate, clean and concise, providing a one-stop resource for potential clients.

    Visit the new FBC site at http://www.fbcserv.com/.

  • Reasons to Invest in a Well Designed Website

    You may ask yourself the question, “My business is ticking over nicely, why should I pay for a well designed website?”

    Your website is open 24/7

    A website allows your business to be open 24 hours a day, 7 days a week. There are millions of people, from all over the world, online at any time of the day. Many of them are looking to source products or services. If you run a conventional brick and mortar business, you can only attract the people who walk or drive past your shop, in any one day. Having a website designed for you allows you to attract new customers that would otherwise never find you – and they can do so when your shop is closed! A well designed web site also gives them a reason to revisit the site in the future.

    Websites increase customer confidence

    A professional, well designed website, with the right content, easy navigation and quickly accessible contact details, greatly increases customer confidence in your company. A well designed website shows people that you are forward thinking and customer focused, much in the way a well designed business card did in the past, which is an important factor in any buying decision that they have to make.

    Websites increase customer referrals

    What is easier to remember, mysite.com or 01215501528?
    A website address is much easier to remember than a telephone number, so it stands to reason that having a website increases the likelihood of referrals – and let’s face it, referrals are one of the most important sources of new business.

    A website address increases the ROI when advertising

    Including your website address on all of your adverts, business cards, letterheads, invoices, etc allows people to take action straight away, when they view an advert, or hear about your product or service. Visiting your website is so much easier than driving to your store, telephoning or writing a letter to you. When online, a potential customer can take their time and enjoy finding out about your products or services without the pressure of having a salesman floating about in the background.

    Website sales

    Your website is one of the most impressive sales presentations that you will ever have. Allowing your customers to buy your products or services online is a wonderful and inexpensive way to expand your business. Spending thousands on advertising, for an ad that is featured in one mag, for one month simply doesn’t compare to investing in a long term sales marketing solution – or a well designed website as we like to call them!

    Even if you do not offer a product or service that can easily be purchased over the Internet, a website still acts as an impressive first contact, convincing the potential customer that they need what you are offering and inviting them to contact you, via telephone, email or contact form on your website.

    Websites promote future business

    When a potential customer comes into your shop and leaves without making a purchase and without speaking to anyone, they are basically a dead prospect. When someone views your well designed website and doesn’t make a purchase straight away, they can easily revisit anytime to make the purchase in the future. On top of that, you can use your website to collect the email addresses of visitors and send them periodical promotional emails, newsletters or updates on your product or service. So although they may not buy first time around, you have more than one opportunity to close the sale!

    So there you go, what are you waiting for? Don’t waste time -get a well designed website now!  We are here to help you get your website where it needs to be!

    Source

     

  • New Website Launched for Clemons Company

    Here is another of our latest websites, just launched for Clemons Company.

    clemons

    Unique features: Iconic Image & Integrated Blog and News Feed

    The Clemons Company website was recently launched with a special focus on engaging the user with interesting content and design.  We integrated an iconic banner image and blog/news feed into the site to provide updated content daily. The site is easy to navigate, clean and concise.

    Visit the new Clemons Company site at http://clemonscompany.com.

  • New website launched for AEIS

    Here is another of our latest websites, just launched for AEIS.

    aeis

    Unique features: Rotating Banner & Integrated Blog and News Feed

    The AEIS website was recently launched with a special focus on engaging the user with interesting content and design.  We integrated a rotating image banner and blog/news feed into the site to provide updated content daily. The site is easy to navigate, clean and concise, with UBA resources featured prominently.

    Visit the new AEIS site at http://www.aeisadvisors.com/.

  • 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.  If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.

    Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.

    Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.

    The argument between whether to choose a responsive website or a separate mobile website is a highly debated topic. However, the truth is that both options have their pros and cons.

    The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor.

    If SEO is a factor, here are 3 reasons why responsive web design is the best option for your mobile SEO strategy.

    1. Recommended By Google

    Read More (Source: Jay Taylor, Search Engine Watch)

  • 10 Benefits of Using WordPress to Power Your Company’s Website

    WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.

    1. Ease of Use

    WordPress is very easy to use and has an intuitive interface.  Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.  Because the technology is so simple, time spent on formatting is greatly reduced.

    2. Manage Your Website from Any Computer

    WordPress is browser-based. You can login from any Internet connected computer and manage your site.

    3. No HTML Editing or FTP Software Required

    WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

    4. Search Engines Love WordPress Sites

    The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.  You can also use tags to further enhance your search engine optimization efforts.

    5. You Have Control of Your Site

    No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.

    Read More (Source: Aspire Internet Design, aspireid.com)

  • New website launched for Johnson & Dugan

    Here is another of our latest websites, just launched for Johnson & Dugan.

    johnsondugan

    Unique features: Integrated Video Library & Mobile-Responsive Design

    The Johnson & Dugan website was recently launched with a special focus on optimizing the site to be viewed on mobile devices.  We integrated a memorable image and comprehensive video library into the site as well. The site is easy to navigate, clean and concise, with UBA resources featured prominently.

    Visit the new Johnson & Dugan site at http://www.johnsondugan.com/.

  • New website launched for Central Penn Benefits

    Here is another of our latest websites, just launched for Central Penn Benefits.

    centralpenn

    Unique features: Custom Integrated Forms using WordPress

    The Central Penn Benefits website was recently launched to replace an outdated previous site.  We integrated an iconic image on the home page and a new color scheme into the site to give it a consistent look and feel. The site is easy to navigate, clean and concise, with integrated contact forms on the Individual and Contact Us pages.

    Visit the new Central Penn Benefits site at http://www.centralpennbenefits.com/.

  • Help Wanted: Benefits Technology and Social Media Support

    New part time position in Keller office has been posted! We are looking for a great talent to join our team!  The position will start with 15-25 hour per week but will increase in hours – being able to work between 15-30 hours a week is what we are looking for. This position will be in the office with the ability to work from home when needed, flexible days and office hours. Not a sales marketing position.

    Position Description
    Benefits Technology and Social Media Support will be the primary focus of the position. Learning the process and ongoing support we provide clients will lead into managing client projects and relationships. Tasks included setting up social media profiles, posting content to blogs and other platforms, simple website updates, conference calls with clients and customer support. Communication, organization and follow through with clients and our team are most important and what we are looking for in a candidate.

    Requirements
    Experience with Facebook, Twitter, and LinkedIn clearly required, some background in pro tools like Photoshop or Dreamweaver is preferred but may not be required.

    The ability to manage clients by email and phone, great attention to detail, excellent follow through and focusing on tasks are key. The Technology aspect of our business can be taught, these skills cannot!

    Contact Us
    Email your resume or detailed qualifications to jeffh@etekhnos.com. Interviews will be scheduled for potential team members in the next 2-3 weeks.

    About Our Company
    We are the nation’s leading web design and social media firm for employee benefit professionals. We manage over 800 custom benefit portals for employers of all sizes for benefits, HR, enrollment and more. Visit us at https://etekhnos.com/ & http://www.rockstartechnology.com/

  • New website launched for Becker Suffern McLanahan

    Here is another of our latest websites, just launched for Becker Suffern McLanahan.

    beckersuffern

    Unique features: Dynamic Navigation Menu & Mobile-Responsive Design

    The Becker Suffern McLanahan website was recently launched with a special focus on optimizing the site to be viewed on mobile devices.  We integrated an iconic image and a dynamic navigation menu into the site to give it a consistent look and feel. The site is easy to navigate, clean and concise, with newsletters and industry feeds featured prominently.

    Visit the new Becker Suffern site at http://www.beckersuffern.com/.