Category: Uncategorized

  • eTekhnos is Growing Again!

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    New part time position in Keller office has been posted! We are looking for a great talent to join our team!  The position will start with 10-15 hour per week but will increase in hours – being able to work between 15-30 hours a week is what we are looking for. This position will be in the office with the ability to work from home when needed, flexible days and office hours. Not a sales marketing position.

    Position Description:  Benefits Technology and Social Media Support will be the primary focus of the position. Learning the process and ongoing support we provide clients will lead into managing client projects and relationships. Tasks included setting up social media profiles, posting content to blogs and other platforms, simple website updates, conference calls with clients and customer support. Communication, organization and follow through with clients and our team are most important and what we are looking for in a candidate.

    Requirements:  Experience with the web and PC clearly required, some background in pro tools like Photoshop or Dreamweaver is preferred but may not be required.  Attention to detail, great follow through and focusing on tasks are key.

    If interested: Email jeffh@etekhnos.com  your resume or detailed qualifications. Interviews will be scheduled for potential team members in the next 2-3 weeks.

    Our Company: We are the nation’s leading web design and social media firm for employee benefit professionals. We manage over 800 custom benefit portals for employers of all sizes for benefits, HR, enrollment and more. Visit us at www.etekhnos.com

  • 5 Tips to Increase Your Email Deliverability

    Among the biggest concerns for permission email marketers today are email bounces, spam filters and blacklists – all of which affect email deliverability.

    ISPs and corporate domains are battling a huge spam problem. In fact, some reports suggest that more than 50% of all email is spam. To combat this problem and keep spam out of their users’ inboxes, ISPs and corporate domains have been forced to employ various email blocking and filtering techniques. As a result, a spam filter could bounce your legitimate, permission-based email back to you, or your mail server might be flagged as a potential spam source. In either case, your messages won’t make it through to the intended recipient. In the industry, we call this a “false positive.”

    Your email deliverability is important because customer acquisition is expensive, and undeliverable emails could mean the loss of customers and prospects that you paid dearly to acquire. Since it is fifteen times less expensive to market to an existing customer than it is to acquire a new one, your efforts to understand and decrease your email bounces – no matter why the bounce occurred – will be well worth your time.

    There is a lot you can do to make sure your permission-based email gets delivered:

    1. Become a Trusted Sender
    2. Understand email filters
    3. Analyze your bouncebacks
    4. Monitor your ‘reply to’ address
    5. Use a reputble email marketing service.

    Read more (source Constant Contact)