Category: Uncategorized

  • The Advantages of Email Marketing

    Used appropriately, email represents a way to reach potential and existing customers inEmail marketing erases traditional borders. an organized and targeted way. As the Internet grows, potential clients spend more time online, according to Internet marketing company, Self SEO. Statistics back that general claim, according to Email Marketing Reports, an email marketing data website. A Direct Marketing Association study shows “email marketing generated an ROI (return on invested capital) of $43.62 for every dollar spent on it in 2009.”

    Global Demographics

    The nature of the Internet and of email means a marketing campaign reaches as far as an advertiser wants. Identify whom you want to reach and where that target is located. Once you develop the structure and content of your marketing campaign, send targeted emails promoting the greatest positive responses. Without standard postal and other mailing constraints, your company’s reach is bounded only by your ability to conceive appropriate targets.

    Immediacy

    Email marketing is not restricted by traditional time restrictions. Whereas direct mail campaigns rely upon using snail mail, email promotions, says Email Marketing Reports, generate immediate responses. In the time it takes an email to arrive and for a reader to consume the information, you have increased awareness, paved the way for more information and promoted your brand. Send a newsletter, for instance, offering discounts for travel packages. Include a link to your travel site. Customers can instantly respond by requesting more information or by booking a package.

    Read More (Source: Alyson Paige, Chron.com)

  • Happy 4th of July Weekend!

    Have a fun and safe 4th of July Weekend!

    – From everyone here at eTekhnos

  • 5 Tips to Increase Your Email Deliverability

    Among the biggest concerns for permission email marketers today are email bounces, spam filters and blacklists – all of which affect email deliverability.

    ISPs and corporate domains are battling a huge spam problem. In fact, some reports suggest that more than 50% of all email is spam. To combat this problem and keep spam out of their users’ inboxes, ISPs and corporate domains have been forced to employ various email blocking and filtering techniques. As a result, a spam filter could bounce your legitimate, permission-based email back to you, or your mail server might be flagged as a potential spam source. In either case, your messages won’t make it through to the intended recipient. In the industry, we call this a “false positive.”

    Your email deliverability is important because customer acquisition is expensive, and undeliverable emails could mean the loss of customers and prospects that you paid dearly to acquire. Since it is fifteen times less expensive to market to an existing customer than it is to acquire a new one, your efforts to understand and decrease your email bounces – no matter why the bounce occurred – will be well worth your time.

    There is a lot you can do to make sure your permission-based email gets delivered:

    1. Become a Trusted Sender
    2. Understand email filters
    3. Analyze your bouncebacks
    4. Monitor your ‘reply to’ address
    5. Use a reputble email marketing service.

    Read more (source Constant Contact)