BJA Partners has been providing honest advice & protecting what you value most for more than 35 years! We are thrilled to showcase this through their new website creation.
Check out the website at bjapartners.com
Contact us to learn more about custom website design, SEO optimization, email marketing, and social media solutions!
We are so excited to show off Stephens, Bastian & Cartwright, LP’s new website! Based in Decatur, Texas, their approach is strategic, consultative, educational and analytical.
Visit the site at sbcinsurance.net!
Contact us to learn more about custom website design, SEO optimization, email marketing, and social media solutions!
We are excited to show off our new website creation for Nielsen Benefits Group! They are a trusted and innovative employee benefits consulting firm challenging the status quo of typical offerings.
Visit the website at nielsenbenefits.com to learn what they are all about! Explore their blog that we post for while you’re there as well!
Contact us to learn more about custom website design, SEO optimization, email marketing, and social media solutions!
We’re excited to show off our latest website redesign for Assured Partners Consulting, based in Reno, Nevada!
The site is mobile-responsive, clean and concise, and provides a one-stop resource for potential and current clients.
Visit the new APC website at assuredpc.com!
We’re excited to show off our latest website redesign for JRW Associates, based in Raleigh, North Carolina!
The site is mobile-responsive, clean and concise, and provides a one-stop resource for potential and current clients.
Visit the new JRW website at jrwassoc.com!
The home screen of your website is the first touch for most potential clients! It’s important to create a visually-appealing, easy-to-navigate site that tells your brand story and showcases your services. We’re excited about our latest website redesign for Byrne Byrne and Company, based in Chicago, which features a sweeping skyline backdrop.
The site is mobile-responsive, clean and concise, and provides a one-stop resource for potential and current clients.
Visit the new Byrne Byrne and Company website at byrnebyrne.com!
Byrne Byrne also utilizes our social media marketing solution which includes posting relevant blogs on industry topics, creating and managing social media company pages on Facebook, LinkedIn and Twitter and publishing personalized content from company outreach initiatives!
Here is our latest website redesign, just launched for Synergy Solutions Group of Virginia.
The new SSG website was recently launched with rotating home page images creating a professional, modern feel that is easy to navigate. The site is mobile-responsive, clean and concise, and provides a one-stop resource for potential and current clients.
Visit the new SSG site at http://synergysolutionsgroupofvirginia.com/.
Does your About page grab potential clients’ attention or does it leave them yawning? We’re sharing tips on tone, content and format for creating an engaging About page that will make people want to work with your agency today!
Tone
When a potential client reads your About page they should feel like they are meeting you face-to-face for the first time. You have the chance to make a good impression by adopting a conversational and human tone while still communicating what makes your services unique and superior. An easy way to do this is embrace the use of “I” and “we” rather than writing from a formal, third person perspective. Your tone should be authentic and relatable while remaining professional.
Content
What should you talk about? Focus on telling your story with simplicity rather than filling an About page with industry jargon or fluffy descriptions. People want to know where you came from, what you can do for them and why you are a credible choice. Show that you understand your potential client’s challenges and use examples of things you’ve done in the past to let them know you can solve their problems.
Finally, always include a call to action. What do you want them to do next? Your goal with your About page should be to motivate potential clients to contact you about your services. Place contact information visibly on the page. Include several ways to get in touch including a contact form, email, phone number and physical address.
Format
Your About page offers a glimpse into who you are as a company – your history, the principles by which you do business and the people who make up your team. It is your first chance to establish trust with a client by showing who the people behind the brand are. Don’t be afraid to move away from the traditional corporate About page format and get a little creative with what makes your company unique. Include images of your team that put a face to the name. We like what Brio Benefits has done to showcase their team by incorporating a corporate portrait and a funny, personable candid photo along with each employee bio. To view their About page, click here.
Think your About page needs a revamp? Contact us today and we’ll get you started!
In the world of employee benefits, we know that relationships are key. Particularly for independent firms, a new client is more likely to be obtained through a game of golf with a current client who knows local business owners than by a YouTube video explaining an online enrollment process. However, companies that do this type of B2B marketing can highly benefit from a robust social media presence, and we’re here to tell you how with three simple points:
Most professionals today have accounts on LinkedIn if not Facebook and Twitter. These three big social media channels offer a unique opportunity to nurture current business relationships and foster new ones. Becoming a part of industry groups on social media helps your business see who else is in your field with whom you could build partnerships or share services and keep up with what your current clients are doing both in business and in the community. With private messaging, industry groups and platforms for public sharing, it’s easy to make initial and continuing points of contact with both current and prospective clients. Don’t stop at just a business page – drive engagement by posting, sharing and connecting through your personal account and encourage your employees to do so as well – this adds an extra relational aspect to your brand which shows you personally care about your clients.
One of the biggest things social media can do for your brand is add credibility as an industry expert through the content you post, thus giving you more opportunity to develop relationships with a larger pool of people. Start by creating a blog post a few times a month that educates about a unique service you offer or explains an aspect of employee benefits that is often confusing to clients. The key is to offer content that is engaging, educational and gives value to the reader – this should not be a sales pitch – quality content will bring a reader back for more. Share this post on your company and personal LinkedIn, Facebook and Twitter accounts and encourage employees to do the same. Reply to comments and shares with a personal note of thanks or a follow up question to foster engagement!
We know it’s important to create original content, but what does that look like? Start with a blog. Write succinct posts about topics relevant to your industry, but don’t be afraid to think outside the box a little bit. We all know employee benefits topics can get boring, but what about doing a profile on an employee who has benefited from a client’s wellness program that your firm set up? People want to hear her story. As you get more comfortable, explore other mediums. Share photos from company workshops or community events where you were participants or make a short video explaining a commonly misunderstood aspect of employee benefits packages. And don’t worry – if you don’t know where to start with creating content, there are companies to which you can outsource that will help you find the perfect way to share your story as an employee benefits broker.
Social media is increasingly becoming a vital tool in how we do business in today’s economy. By understanding and implementing these three concepts about how to use social media in the employee benefits field, you can expand your relational reach, establish your business as an industry expert and offer diverse creative content that sets your brand apart and generates client loyalty.