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  • 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.  If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.

    Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.

    Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.

    The argument between whether to choose a responsive website or a separate mobile website is a highly debated topic. However, the truth is that both options have their pros and cons.

    The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor.

    If SEO is a factor, here are 3 reasons why responsive web design is the best option for your mobile SEO strategy.

    1. Recommended By Google

    Read More (Source: Jay Taylor, Search Engine Watch)

  • 10 Benefits of Using WordPress to Power Your Company’s Website

    WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.

    1. Ease of Use

    WordPress is very easy to use and has an intuitive interface.  Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.  Because the technology is so simple, time spent on formatting is greatly reduced.

    2. Manage Your Website from Any Computer

    WordPress is browser-based. You can login from any Internet connected computer and manage your site.

    3. No HTML Editing or FTP Software Required

    WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

    4. Search Engines Love WordPress Sites

    The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.  You can also use tags to further enhance your search engine optimization efforts.

    5. You Have Control of Your Site

    No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.

    Read More (Source: Aspire Internet Design, aspireid.com)

  • Everyone Benefits from an Employee Portal

    Not so long ago, it was only large corporations that could even consider setting up self-service portals for their employees. But now, thanks to the outsourcing model, companies with only a handful of workers are taking full advantage of employee portal technology.

    They’re saving everyone involved – employees, the HR department, management – significant time, money, and effort.

    Perhaps best of all, by reducing paperwork and speeding access to important information, such employee portals are helping companies to boost employee satisfaction and loyalty – and, in turn, productivity. Here’s how:

    LESS WORK

    Think of the employee portal as your HR department embracing the power of e-commerce. That means eliminating the tedious filling out and shuffling of paper forms and having to decipher employees’ scrawl. And it means no re-keying of data into a computer. In addition, most follow-up phone calls are done away with, as well.

    Instead, workers can visit their company’s employee portal via any web-equipped computer or hand-held device and gain direct – and entirely secure – access to a wide range of useful work-related information all on their own, with practically no need for anyone in HR to get involved.

    INSTANT ACCESS

    Employees can view insurance benefits, 401(k) plans, company policies, you name it, all with just a few clicks of their mouse. And they can browse or print out any number of important documents, such as the employee handbook. Likewise, should their employer decide to make it possible – and many do – employees may enter and update their HR-related data all on their own. They can change their withholding status, enroll for new benefits, or update time and attendance records.

    Naturally, all of this employee portal activity is controlled with the latest in security techniques. Each employee can be assigned his or her own, unique log-in ID and password for authorizing entry to the portal. In addition, the HR department can specify exactly which data and documents are to be made available to each particular employee.

    MORE PRODUCTIVITY

    Clearly, this kind of employee portal pleases its users. They no longer have to waste time filling out form after form or waiting on hold when calling HR for, say, an explanation of their medical plan. Moreover, the people in HR are freed to devote their time and energy to productive tasks, as well. It’s win-win for everyone.

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  • Happy 4th of July Weekend!

    Have a fun and safe 4th of July Weekend!

    – From everyone here at eTekhnos

  • The Hidden Benefits of Social Media Marketing

    Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers

    Image representing Twitter as depicted in Crun...

    Image via CrunchBase

    will come in droves, and that the benefits and revenue generation will be huge. However, this is rarely the case. It takes time to build momentum with social media, and the benefits aren’t always as obvious as we would like.

    If you’re feeling a bit skeptical about social media marketing and whether or not it’s worth the effort, following are some reasons why it may be working better than you realize.

    1. Brand Recognition – One of the most powerful ways to use social media is as a brand-building tool. With social media, you get to decide how you want to position your company and what you want people to know about what you do. With consistent effort and great content, you can build a reputation for your brand around your company’s values, benefits, and advantages.

    2. Community – There is nothing like social media when it comes to cultivating a community. When your followers become part of your community, you gain instant access to them. That means you can find out what challenges they are facing and what they like and don’t like about your offerings. You can engage in ongoing dialog that can be more valuable than any kind of paid market research.

    3. Repeat Exposure – There is an old marketing adage that says it takes six to eight exposures to a product before a customer decides to buy. A clear benefit of social media is repeat exposure with your network. You have the opportunity to remind them over and over again about what you have to offer, which can shorten your sales cycles dramatically.

    Click Here to Read More (Source: Stephanie Chandler, Forbes.com)

  • New website launched for Johnson & Dugan

    Here is another of our latest websites, just launched for Johnson & Dugan.

    johnsondugan

    Unique features: Integrated Video Library & Mobile-Responsive Design

    The Johnson & Dugan website was recently launched with a special focus on optimizing the site to be viewed on mobile devices.  We integrated a memorable image and comprehensive video library into the site as well. The site is easy to navigate, clean and concise, with UBA resources featured prominently.

    Visit the new Johnson & Dugan site at http://www.johnsondugan.com/.

  • New website launched for Central Penn Benefits

    Here is another of our latest websites, just launched for Central Penn Benefits.

    centralpenn

    Unique features: Custom Integrated Forms using WordPress

    The Central Penn Benefits website was recently launched to replace an outdated previous site.  We integrated an iconic image on the home page and a new color scheme into the site to give it a consistent look and feel. The site is easy to navigate, clean and concise, with integrated contact forms on the Individual and Contact Us pages.

    Visit the new Central Penn Benefits site at http://www.centralpennbenefits.com/.

  • Help Wanted: Benefits Technology and Social Media Support

    New part time position in Keller office has been posted! We are looking for a great talent to join our team!  The position will start with 15-25 hour per week but will increase in hours – being able to work between 15-30 hours a week is what we are looking for. This position will be in the office with the ability to work from home when needed, flexible days and office hours. Not a sales marketing position.

    Position Description
    Benefits Technology and Social Media Support will be the primary focus of the position. Learning the process and ongoing support we provide clients will lead into managing client projects and relationships. Tasks included setting up social media profiles, posting content to blogs and other platforms, simple website updates, conference calls with clients and customer support. Communication, organization and follow through with clients and our team are most important and what we are looking for in a candidate.

    Requirements
    Experience with Facebook, Twitter, and LinkedIn clearly required, some background in pro tools like Photoshop or Dreamweaver is preferred but may not be required.

    The ability to manage clients by email and phone, great attention to detail, excellent follow through and focusing on tasks are key. The Technology aspect of our business can be taught, these skills cannot!

    Contact Us
    Email your resume or detailed qualifications to jeffh@etekhnos.com. Interviews will be scheduled for potential team members in the next 2-3 weeks.

    About Our Company
    We are the nation’s leading web design and social media firm for employee benefit professionals. We manage over 800 custom benefit portals for employers of all sizes for benefits, HR, enrollment and more. Visit us at https://etekhnos.com/ & http://www.rockstartechnology.com/

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  • New website launched for Becker Suffern McLanahan

    Here is another of our latest websites, just launched for Becker Suffern McLanahan.

    beckersuffern

    Unique features: Dynamic Navigation Menu & Mobile-Responsive Design

    The Becker Suffern McLanahan website was recently launched with a special focus on optimizing the site to be viewed on mobile devices.  We integrated an iconic image and a dynamic navigation menu into the site to give it a consistent look and feel. The site is easy to navigate, clean and concise, with newsletters and industry feeds featured prominently.

    Visit the new Becker Suffern site at http://www.beckersuffern.com/.

  • Happy Memorial Day Weekend!

    Everyone have an enjoyable and safe Memorial Day Weekend!

    – From all of us here at eTekhnos