Here is another of our latest websites, just launched for Clemons Company.
Unique features: Iconic Image & Integrated Blog and News Feed
The Clemons Company website was recently launched with a special focus on engaging the user with interesting content and design. We integrated an iconic banner image and blog/news feed into the site to provide updated content daily. The site is easy to navigate, clean and concise.
Visit the new Clemons Company site at http://clemonscompany.com.
If you are like most digitally minded people, you are probably aware that LinkedIn is the social network of choice for working professionals looking to make connections. Many tech-savvy business professionals, possibly even a majority of the business workforce, have profiles on LinkedIn and are connected to the social network a majority of the time through their computer or mobile device.
Since there is every indication that more and more business will be moving to social media, taking advantage of the free exposure provided by a network like LinkedIn simply makes sense. Check out the following advantages of taking an active role in managing your company’s LinkedIn profile, and then get to work!
1. B2B Networking
Finding vendors, suppliers, manufacturers, and other third party resources is a breeze with LinkedIn. The platform is designed to connect people and companies with like interests, after all, and your chances of finding a partner you can trust are greatly increased with the power of the network. Rather than combing through a phone book and comparison price shopping for days or even weeks before choosing a vendor, you can send a couple InMails and be done in just a few hours. In addition, seeing the vendor’s online presence gives a more complete picture of a company than just speaking to someone on the phone might, so you can see if other businesses have had good experiences working with the vendor.
2. B2C Networking
Brand building is a vital part of any business plan, and a well-managed LinkedIn profile can serve as a flagship for your brand. By keeping active and posting often on the site, you can build your brand bit by bit, increasing likeability and gradually building the trust of your potential customer base through timely, relevant, and interesting posts. Your brand is how you identify with your customers both current and future, and LinkedIn provides a perfect way to shape that brand image the way you want it.
In addition, LinkedIn can be a great avenue to promote new products and services without resorting to traditional advertising campaigns. By contrast to an expensive ad campaign, generating buzz on the social network is affordable, flexible, and totally in your control.
3. Lead Generation
Networking with possible consumers by optimizing your account profile and company page, as well as consistently posting relevant and unique content, are both key elements of getting the most from the social network, as discussed in point #2 above. A direct result of continuing to build a more coherent and focused brand is the generation of new leads that will come about organically as people find you on LinkedIn and like what they see. This method combines all the best aspects of traditional word-of-mouth lead generation with the control of showing customers your best side by choosing what to include in your profile.
4. Staffing
Your dynamic and consistently relevant LinkedIn profile is sure to attract enquiries and applications from top talent who are using the network to find great job opportunities. Take advantage of this by keeping an active list of open jobs and positions attached to your own company page, to be easily found by someone who may be looking to join your team. Since LinkedIn is the social network of choice for business networking and career advancement, top tier talent is likely to come your way based on the quality of your company profile alone.
5. Customer Satisfaction
Finally, LinkedIn offers a perfect avenue through which to interact with your customer base, with surveys, messaging and comments. If done right, this can provide a perfect means for achieving great customer satisfaction levels and showing you are a company that cares. Customers truly appreciate feeling like their voice is heard, so interacting with customers via the public and private messaging options on the social network is a great way to resolve any issues and show that you are listening to your customers, as well.
Many business professionals assume that LinkedIn is just a networking site for job hunters and recruiters, and as a result, miss out on the broader benefits of the platform. As with any social network, the benefits of a well-maintained profile centered on outreach – whether to new customers, new vendors, or even new recruits. LinkedIn’s many benefits as a social platform make the site a vital part of any business’ web strategy and social media presence.
Source: Written by Brian Hughes
Why Should You as a Small Business Owner be Concerned About Search Engine Optimization (SEO)?
Because you want to provide visitors to your website with such a fantastic user experience that they will tell others! Because you want to provide search engines like Google, Bing, and Yahoo critical information so they will place your site in the
top 5 spots on the returns page!
The job of a search engine is to take the information typed in by the user and locate the most relevant websites using those keywords. Simply put, if you are not engaging in SEO, you are not on that first page of results – the other guy is! By investing in search engine marketing, you are staying competitive with those other guys while giving your brand name exposure 24 hours, 7 days a week and are sure to gain new customers – even while you sleep. Let’s take a look at what a good SEO service can do for you while you take a snooze…
SEO is ultimately about providing the user with the friendliest, fastest, best experience possible. A search engine wants to provide the user with what they are looking for, and when it can do that, both parties are happy. A happy visitor will become a returning visitor.
People unconsciously trust search engine results. If Google places Dave’s Donuts in the top spot of a search, then it must have earned that place and it must be good. User then tells all his friends on Facebook and Twitter that he’s going to Dave’s and he invites them, leaving the link for them to click as well. The laws of multiplication can work pretty fast, and before you know it, a dozen hungry teens show up at Dave’s Donuts! Why? Because the search engine matched everything perfectly, and it all pointed to Dave’s.
Internet marketing, including SEO, attracts people who are already looking for your product or service. You don’t have to scream, dance, or wear cool clothes to gain an audience; they are already convinced of their need which is why they went searching in the first place. No bold print ad placed front and center on the magazine page is required. You just have to present yourself in one of those top 5 results and – voila! They were looking for you and you showed up right on time! You still have to convince them that you are the better company to purchase from, but half the battle is over. Once they come to your website, if you have invested the same tedious work to optimize the user’s experience with you by providing the content they seek, then you are well on your way to gaining a new customer.
As stated in point #2, people unconsciously trust search engine results. If Dave’s Donuts is #1, then Dave’s serves the best donuts. But most users do not just run over to Dave’s the next hour and buy a dozen donuts (unless they are local teenagers)! They do, however, file it somewhere or bookmark it. They go clicking around the world numerous times before making a final decision. If your website is employing top notch SEO services, how often might that user come across your company name while conducting his search? What if your company came up 3 of the 5 times they searched for that desired product? Next thing you know, they have clicked through to your website.
If your website is properly optimized, it will increase your search engine visibility, usability, and credibility, all of which increase traffic to your site. Now that you are enjoying higher numbers of visitors, Google Analytics (which every website should have set up) can track valuable information about your visitors. Find out what browser they use, what key words, the technology they use, their geographical location, the days and times they are most active, how much time they spent on a page…on and on. This information will help you discover your target market, hone your advertising, and determine strategies based on facts rather than just educated guesses. The better you know your customers, the better product or service you can provide, the higher the ROI.
Search engine optimization is no longer an option for businesses that want to be competitive, grow, and see returns on investment. But it is only one piece of the puzzle. If your website does not contain viable content, then no matter how much money or time you spend on SEO, it is wasted. Content will always be king. But when used in conjunction with other important marketing tools, SEO will provide visibility, traffic, credibility, branding and help you gain valuable insight into customer behavior.
The team we have here at eTekhnos/ Rockstar Technology is our greatest asset to both our company and the clients we serve daily. The Employee Spotlight is to help our clients get to know the staff they work so closely with and rely on personally and professionally! Read below to learn more about Jeff Hill – in his own words.
Statistics overwhelmingly show that your website is very likely your customers’ first impression of your brand or store. That being said, keeping your site up-to-date and relevant is definitely in your best interest. An upgrade may mean a new site, but in some cases may be just mean fixing up what you already have. Here are 10 signs that it might be time to make some changes to your website:
1. You cannot update your website’s content. The content on your website is the reason why people visit your site and also why they choose come back again or why they may lose interest. Not to mention the affect that out-of-date or irrelevant content has on your site’s SEO affecting the ability for search engines to find you. And, accordining to PR Newswire study, 89% of Consumers Conduct Their Product Research Using Search Engines. (Source: PR Newswire). Having the ability to update content or add new content is a must and some content management platforms, like WordPress, are as easy to use as editing text in a Microsoft Word document. So, if you cannot add content, you could be missing out on traffic.
2. Your website does not link to your social media sites. Did you know that 78% of Consumers Say That the Posts Made by Companies on Social Media Influence their Purchases. (Source: Forbes). The conversations that are had on social media sites such as Facebook, Twitter and Instagram are beneficial to your website visitors as well. Linking the sites can open the gates for traffic to access your brand in more than one place online. This can give the user a deeper sense of your brand and your existing community.
3. Your website is not set up to convert visitors to prospects. When a user visits your website, this is your chance to grab them by the hand and give them a tour of your brand, products and services, much like you would if they walked into your brick and mortar location. If your website doesn’t invite them to look around or give them opportunities to interact, you may be missing opportunities to filter users into your sales funnel. Look at your homepage. Are there opportunities for one to sign up for a newsletter, watch a video, view products, shop or browse? Is the call to action clear?
4. Your website is not mobile friendly. If your website is built in Flash (which is not mobile or search engine friendly at all), you’ll definitely want to look into a new site. But, even if your website does not render well on a mobile device, or if you don’t have a mobile version of your website, you could be missing as much as 27% of your website traffic, according to Smartmetrics.
5. Your website is not user friendly. If one can’t figure out how to navigate through or use your website, why would they visit or ever come back to your site? When thinking of how best to organize your website, try to put yourself in the seat of the user. What do they want to know? In what order do they want to know it?
6. Your website loads slowly. If your site loads slowly, people are leaving your website without even giving it a chance. 47% of consumers expect a web page to load in 2 seconds or less. Learn more about faster load times: http://www.rcpmarketing.com/faster-website/.
7. Your website is not as good as your competitors website. People use the Internet to shop and learn about the products and services they are looking for or are interested in. So, chances are if they found your website, they also have looked at your competitors sites as well. If their site is more user friendly, draws them in and looks better than yours, you might be losing more money in missed prospects than it would cost to upgrade your website.
8. Your website is more than 3 years old. The world of web development is ever-changing and in three years, the options have exponentially increased and changed. There are so many new options, widgets, apps and integration opportunities that make your website more user-friendly and appealing to your audience more than ever before. Sometimes this means an upgrade to what you already have and sometime this can mean a completely new website.
9. Your website is an online brochure. People expect more than just text about your offerings and brand when they come to your site. In fact, they need more to take full advantage of getting to know you. A website no longer benefits you or them if it doesn’t encourage and facilitate interaction.
10. The purpose of your website has changed. If your marketing strategy has changed, it may be time to change your website to match the new plan. For example, at the time that you built your website, your goal may have been to sell products. Now, your goal may be to increase repeat business. In order to keep your website relevant, you may want to evolve your website navigation and options to match your goals.
Source: – RCP Marketing
We are excited to share our completed Project Wall for Rockstar Technology design by Joe Chavez! The wall will be for new content and Social Media ideas to benefit all our clients.
Engaging content and web design for businesses of all sizes does NOT need to be expensive, it has to be intentional and consistent! Realizing your Ideal Website Strategy.
See examples at http://rockstartechnology.com/portfolio.php
Contact Joe Chavez of Zombie Joe Tattoo at 951-906-2843 or zombietattoojoe@yahoo.com
Used appropriately, email represents a way to reach potential and existing customers in
an organized and targeted way. As the Internet grows, potential clients spend more time online, according to Internet marketing company, Self SEO. Statistics back that general claim, according to Email Marketing Reports, an email marketing data website. A Direct Marketing Association study shows “email marketing generated an ROI (return on invested capital) of $43.62 for every dollar spent on it in 2009.”
Global Demographics
The nature of the Internet and of email means a marketing campaign reaches as far as an advertiser wants. Identify whom you want to reach and where that target is located. Once you develop the structure and content of your marketing campaign, send targeted emails promoting the greatest positive responses. Without standard postal and other mailing constraints, your company’s reach is bounded only by your ability to conceive appropriate targets.
Email marketing is not restricted by traditional time restrictions. Whereas direct mail campaigns rely upon using snail mail, email promotions, says Email Marketing Reports, generate immediate responses. In the time it takes an email to arrive and for a reader to consume the information, you have increased awareness, paved the way for more information and promoted your brand. Send a newsletter, for instance, offering discounts for travel packages. Include a link to your travel site. Customers can instantly respond by requesting more information or by booking a package.
Here is another of our latest websites, just launched for AEIS.
Unique features: Rotating Banner & Integrated Blog and News Feed
The AEIS website was recently launched with a special focus on engaging the user with interesting content and design. We integrated a rotating image banner and blog/news feed into the site to provide updated content daily. The site is easy to navigate, clean and concise, with UBA resources featured prominently.
Visit the new AEIS site at http://www.aeisadvisors.com/.