Month: August 2014

  • Happy Labor Day Weekend!

    Have a fun and safe Labor Day Weekend!

    – From everyone here at eTekhnos

  • Rockstar Project Wall and Chalk Mural Complete!

    We are excited to share our completed Project Wall for Rockstar Technology design by Joe Chavez! The wall will be for new content and Social Media ideas to benefit all our clients.

    Engaging content and web design for businesses of all sizes does NOT need to be expensive, it has to be intentional and consistent! Realizing your Ideal Website Strategy.

    photo

    See examples at http://rockstartechnology.com/portfolio.php

    Contact Joe Chavez of Zombie Joe Tattoo at 951-906-2843 or zombietattoojoe@yahoo.com

  • The Advantages of Email Marketing

    Used appropriately, email represents a way to reach potential and existing customers inEmail marketing erases traditional borders. an organized and targeted way. As the Internet grows, potential clients spend more time online, according to Internet marketing company, Self SEO. Statistics back that general claim, according to Email Marketing Reports, an email marketing data website. A Direct Marketing Association study shows “email marketing generated an ROI (return on invested capital) of $43.62 for every dollar spent on it in 2009.”

    Global Demographics

    The nature of the Internet and of email means a marketing campaign reaches as far as an advertiser wants. Identify whom you want to reach and where that target is located. Once you develop the structure and content of your marketing campaign, send targeted emails promoting the greatest positive responses. Without standard postal and other mailing constraints, your company’s reach is bounded only by your ability to conceive appropriate targets.

    Immediacy

    Email marketing is not restricted by traditional time restrictions. Whereas direct mail campaigns rely upon using snail mail, email promotions, says Email Marketing Reports, generate immediate responses. In the time it takes an email to arrive and for a reader to consume the information, you have increased awareness, paved the way for more information and promoted your brand. Send a newsletter, for instance, offering discounts for travel packages. Include a link to your travel site. Customers can instantly respond by requesting more information or by booking a package.

    Read More (Source: Alyson Paige, Chron.com)

  • New website launched for AEIS

    Here is another of our latest websites, just launched for AEIS.

    aeis

    Unique features: Rotating Banner & Integrated Blog and News Feed

    The AEIS website was recently launched with a special focus on engaging the user with interesting content and design.  We integrated a rotating image banner and blog/news feed into the site to provide updated content daily. The site is easy to navigate, clean and concise, with UBA resources featured prominently.

    Visit the new AEIS site at http://www.aeisadvisors.com/.

  • 4 Things You Need to be Doing on Social Media — Now

    By now, if social media isn’t a critical element in your online marketing strategy, it should be. Having a presence on sites like Facebook, Twitter and LinkedIn can add value to your product, to customer service and ultimately to your brand.

    But simply having an account and broadcasting company news isn’t enough. To attract and keep customers — and to build a strong brand online — business owners need to be active on social media. They have to provide valuable information and engage with their followers.

    Here are four things businesses should be doing on social media in order to grow the brand online:

    1. Engage with followers and provide customer service.
    Your customers are engaging with your brand wherever they are — including over social media. Don’t miss this opportunity to listen to what they’re saying to and about you, and to provide the best customer service.

    Why is this so important? Responding to customer questions and resolving issues over social media shows everyone who’s following you — and potentially anyone who is online — that your company cares about its customers, potential customers and goes the extra mile for people.

    Related: 10 Tips for Using Twitter Like a Pro

    Tools like Hootsuite and Tweetdeck can be handy for monitoring mentions of your brand over social media. As for when and who you respond to, set the tone early. If you reply often, people will expect it. If you don’t reply a lot, people will see that as well and might stop engaging with you as often.

    2. Crowdsource ideas.
    Use social media as a marketing research tool. Just as people can reach out to you, follow you and stay connected with you, business owners can do the same with their customers. Social media is a two-way street.

    Say, for instance, you’re getting ready to launch a new product. You can ask your fans and followers what they think about specific details like which colors they prefer or what types of features they want. Not only can you get real, valuable market research at no cost, you’re involving the consumer in decisions. Asking customers for their opinions can help show that they matter, and when they see their ideas become a reality, ideally you create brand and product champions.

    Read More (Source: Scott Levy, entrepreneur.com)