Category: Uncategorized

  • Benefits of Intranet for Businesses

    Good communication is key to making any business run smoothly. Keeping employees up to date with all the latest information can be a mammoth task. With so many companies in need of effective solutions to their communication problems, we have put together a quick walk through of the advantages of intranet in an organization.

     

    What is Intranet?

    Intranet is a network based on the Internet that is accessed by the employees of an organization. An Intranet provides easy access to internal files and documents to the various employees of the organization, from their individual workstations. Sharing of data, made possible through the Intranet, not only helps in saving time of employees, but also allows employees from various levels to access data. It also contributes to a paperless office.

     

    1. Easy Access to Company Information

    Communication: Intranet is extremely useful for communication and collaboration between the employees for successful functioning of any business organization. Intranet provides this to businesses in the form of tools like discussion groups, Intranet forms, and bulletin boards. Using intranet tools help in conveying and distributing necessary information or documents among the employees of an organization. This results in easy communication and sound relationship between the employees and top level management.

     

    2. Organization of Information

    Rather than sorting through numerous files in numerous drives, keep all your company information in one easy to access place. Intranet benefits employees and managers a like. You can even give limited access to certain roles. For example, it’s doubtful that you want junior office staff to be able to access all of your financial reports and forecasts for the year, so these are just given permissions to access certain areas of the intranet which is relevant to their job.

     

    3. Quick Consistent Communication

    By building an intranet, employees and bosses alike can share information across the board; not only is it easier to set up and share appointments and information, but as a part of an intranet, employees can communicate better, leading to less confusion following meetings, when everyone has to take notes and remember everything afterwards. Discussion boards on an intranet can also help staff to come up with collaborative ideas before meetings or when working on a project, cutting down the time needed for physical meetings as everyone is aware of their position on a project.

    Not only that but intranets have evolved dramatically over the past decade as CMS and social are added and the introduction of cloud computing often means that an intranet can be accessed from anywhere. This is ideal in these days of BYOD and telecommuting, as it makes for a more flexible workforce and again, ups productivity.

     

    Developing an Intranet for Business

    It’s a good idea to carry out sound planning before implementing an Intranet; whilst they can and will benefit a business of any size, needs vary and so it’s worth investing primarily in a decent consultancy firm. These will be able to carry out an audit of your company and recommend what will benefit your business the most.

    A modern intranet should be well organized and easy for users to navigate, especially if you don’t want to spend a fortune training your staff; again, this is something that can be discussed with a consultant.

    A well planned business infrastructure is much more likely to be a successful one and one that your company can see clear benefits from. The ability to share internal information across the whole of your staff often does away with the need to constantly send internal memos and emails.

  • Employee Engagement in a World Post-COVID

    “When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” – Simon Sinek

     

    The COVID-19 pandemic has taught us many things. First, it has taught us that empathy and kindness goes a long way. We’ve learned that as individuals, communities, and as a nation, that we can do hard things when we work together. Finally, this pandemic has taught us that the relationship between employer and employee is a valuable one. How much the employee feels valued by their employer is called “engagement.” And this feeling of value is one that more and more companies are investing in in a post-COVID environment.

     

    Employee engagement is when an employee feels “high levels of involvement (passion and absorption) in the work and the organization (pride and identity) as well as affective energy (enthusiasm and alertness) and a sense of self-presence.” Let’s dive in and look at some fast facts on this subject and how to increase engagement in this new workspace we have found our world occupying.

     

    BY THE NUMBERS

    • 34% of employees and 35% of employers stated they felt engaged in their work in a 2019 Gallup poll.
    • 38% of employees now say they are “highly involved in, enthusiastic about and committed to their work and workplace” via a May 2020 Gallup poll.
    • This is the highest reported engagement since Gallup began measuring this topic in 2000.

     

    BOTTOM LINE

    • Unengaged employees lower productivity, innovation, and the bottom line.
    • Engaged employees have lower absenteeism and lower turnover.
    • When an employee believes that they are being heard and seen as a valued investment, they feel empowered to do their best work.
    • Teams that report being engaged in the workplace have 21% higher profitability than those who report being unengaged.

     

    HOMESCHOOL

    • One way to create engagement in the workplace is to promote learning opportunities at home for employees. This can be done in virtual workshops for remote workers.
    • If a company’s investment is in learning and development, this shows the employee that their employer sees their future as important.
    • Positive results of investing in workforce education include increased employee engagement, more innovation, and increased understanding of the company’s goals.
    • Remote employees who participate in a company’s virtual training report that beyond the educational benefit they receive, they also feel as though they are being equipped with new skills for handling stressful situations once they are able to return to work.

     

    RESOURCES

    There are numerous blogs and articles and creative educational interaction sites to keep employees engaged and learning while remote. Below are some fun and creative sites to help you create your own engagement campaign for your organization.

     

    Post shared from: Scouts Benefits Group

     

     

  • Check out this awesome custom video from eTekhnos! | Texas Benefits Agency Marketing

    Videos are the hottest trend in social media. In fact, Buzzsumo’s research on 880 million Facebook posts in 2017 found that video posts have the highest average engagement and twice the level of engagement of other post types on average. The video team at eTekhnos produces informative, custom videos each month. Take a peek at this one on the Benefits of Health Insurance.

     

  • Benefits Communication in the Modern World

    Setting yourself apart from the competition is ever more crucial in this technological savvy world and the top benefits brokers and HR executives got together recently to discuss that very question. The 2015 Benefits Technology Summit was hosted in San Diego this past week and our President Jeff Hill was asked to give a speech on “Benefits Communication in the modern world”. It was a great honor for Jeff to be asked to speak and it shows that the work that we are accomplishing at eTekhnos is being nationally recognised. Jeff spoke about his passion for his work in the benefit technology sector and how in a changing world, he is able to help numerous benefit firms across the country keep abreast of any digital advances as they happen. We are the leading experts in web design and marketing for the benefit market and we look forward to maintaining our crown.

    speaking

    We are so proud of you Jeff!

  • Five Benefits of Using LinkedIn to Grow Your Business and Your Career

    Five Benefits of Using LinkedIn to Grow Your Business and Your Career

    Five Benefits of Using LinkedIn to Grow Your Business and Your Career

    If you are like most digitally minded people, you are probably aware that LinkedIn is the social network of choice for working professionals looking to make connections. Many tech-savvy business professionals, possibly even a majority of the business workforce, have profiles on LinkedIn and are connected to the social network a majority of the time through their computer or mobile device.

    Since there is every indication that more and more business will be moving to social media, taking advantage of the free exposure provided by a network like LinkedIn simply makes sense. Check out the following advantages of taking an active role in managing your company’s LinkedIn profile, and then get to work!

    1. B2B Networking

    Finding vendors, suppliers, manufacturers, and other third party resources is a breeze with LinkedIn. The platform is designed to connect people and companies with like interests, after all, and your chances of finding a partner you can trust are greatly increased with the power of the network. Rather than combing through a phone book and comparison price shopping for days or even weeks before choosing a vendor, you can send a couple InMails and be done in just a few hours. In addition, seeing the vendor’s online presence gives a more complete picture of a company than just speaking to someone on the phone might, so you can see if other businesses have had good experiences working with the vendor.

    2. B2C Networking

    Brand building is a vital part of any business plan, and a well-managed LinkedIn profile can serve as a flagship for your brand. By keeping active and posting often on the site, you can build your brand bit by bit, increasing likeability and gradually building the trust of your potential customer base through timely, relevant, and interesting posts. Your brand is how you identify with your customers both current and future, and LinkedIn provides a perfect way to shape that brand image the way you want it.

    In addition, LinkedIn can be a great avenue to promote new products and services without resorting to traditional advertising campaigns. By contrast to an expensive ad campaign, generating buzz on the social network is affordable, flexible, and totally in your control.

    3. Lead Generation

    Networking with possible consumers by optimizing your account profile and company page, as well as consistently posting relevant and unique content, are both key elements of getting the most from the social network, as discussed in point #2 above. A direct result of continuing to build a more coherent and focused brand is the generation of new leads that will come about organically as people find you on LinkedIn and like what they see. This method combines all the best aspects of traditional word-of-mouth lead generation with the control of showing customers your best side by choosing what to include in your profile.

    4. Staffing

    Your dynamic and consistently relevant LinkedIn profile is sure to attract enquiries and applications from top talent who are using the network to find great job opportunities. Take advantage of this by keeping an active list of open jobs and positions attached to your own company page, to be easily found by someone who may be looking to join your team. Since LinkedIn is the social network of choice for business networking and career advancement, top tier talent is likely to come your way based on the quality of your company profile alone.

    5. Customer Satisfaction

    Finally, LinkedIn offers a perfect avenue through which to interact with your customer base, with surveys, messaging and comments. If done right, this can provide a perfect means for achieving great customer satisfaction levels and showing you are a company that cares. Customers truly appreciate feeling like their voice is heard, so interacting with customers via the public and private messaging options on the social network is a great way to resolve any issues and show that you are listening to your customers, as well.

    Many business professionals assume that LinkedIn is just a networking site for job hunters and recruiters, and as a result, miss out on the broader benefits of the platform. As with any social network, the benefits of a well-maintained profile centered on outreach – whether to new customers, new vendors, or even new recruits. LinkedIn’s many benefits as a social platform make the site a vital part of any business’ web strategy and social media presence.

    Source: Written by Brian Hughes

  • 5 Reasons Why SEO is Important for Small Businesses – SEO Marketing

    Why Should You as a Small Business Owner be Concerned About Search Engine Optimization (SEO)?

    Because you want to provide visitors to your website with such a fantastic user experience that they will tell others! Because you want to provide search engines like Google, Bing, and Yahoo critical information so they will place your site in the
    top 5 spots on the returns page!

    The job of a search engine is to take the information typed in by the user and locate the most relevant websites using those keywords. Simply put, if you are not engaging in SEO, you are not on that first page of results – the other guy is! By investing in search engine marketing, you are staying competitive with those other guys while giving your brand name exposure 24 hours, 7 days a week and are sure to gain new customers – even while you sleep. Let’s take a look at what a good SEO service can do for you while you take a snooze…

    5 Reasons to Invest in SEO Marketing

    1. Optimal User Experience

    SEO is ultimately about providing the user with the friendliest, fastest, best experience possible. A search engine wants to provide the user with what they are looking for, and when it can do that, both parties are happy. A happy visitor will become a returning visitor.

    2. Optimal Reach

    People unconsciously trust search engine results. If Google places Dave’s Donuts in the top spot of a search, then it must have earned that place and it must be good. User then tells all his friends on Facebook and Twitter that he’s going to Dave’s and he invites them, leaving the link for them to click as well. The laws of multiplication can work pretty fast, and before you know it, a dozen hungry teens show up at Dave’s Donuts! Why? Because the search engine matched everything perfectly, and it all pointed to Dave’s.

    3. Optimal Potential for Conversion

    Internet marketing, including SEO, attracts people who are already looking for your product or service. You don’t have to scream, dance, or wear cool clothes to gain an audience; they are already convinced of their need which is why they went searching in the first place. No bold print ad placed front and center on the magazine page is required. You just have to present yourself in one of those top 5 results and – voila! They were looking for you and you showed up right on time! You still have to convince them that you are the better company to purchase from, but half the battle is over. Once they come to your website, if you have invested the same tedious work to optimize the user’s experience with you by providing the content they seek, then you are well on your way to gaining a new customer.

     4. Optimal Exposure for Brand Awareness

    As stated in point #2, people unconsciously trust search engine results. If Dave’s Donuts is #1, then Dave’s serves the best donuts. But most users do not just run over to Dave’s the next hour and buy a dozen donuts (unless they are local teenagers)! They do, however, file it somewhere or bookmark it. They go clicking around the world numerous times before making a final decision. If your website is employing top notch SEO services, how often might that user come across your company name while conducting his search? What if your company came up 3 of the 5 times they searched for that desired product? Next thing you know, they have clicked through to your website.

    5. Optimal Insight into Your Customers

    If your website is properly optimized, it will increase your search engine visibility, usability, and credibility, all of which increase traffic to your site. Now that you are enjoying higher numbers of visitors, Google Analytics (which every website should have set up) can track valuable information about your visitors. Find out what browser they use, what key words, the technology they use, their geographical location, the days and times they are most active, how much time they spent on a page…on and on. This information will help you discover your target market, hone your advertising, and determine strategies based on facts rather than just educated guesses. The better you know your customers, the better product or service you can provide, the higher the ROI.

    Search engine optimization is no longer an option for businesses that want to be competitive, grow, and see returns on investment. But it is only one piece of the puzzle. If your website does not contain viable content, then no matter how much money or time you spend on SEO, it is wasted. Content will always be king. But when used in conjunction with other important marketing tools, SEO will provide visibility, traffic, credibility, branding and help you gain valuable insight into customer behavior.

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  • Employee Spotlight – Jeff Hill

    jeff and AshThe team we have here at eTekhnos/ Rockstar Technology is our greatest asset to both our company and the clients we serve daily. The Employee Spotlight is to help our clients get to know the staff they work so closely with and rely on personally and professionally! Read below to learn more about Jeff Hill – in his own words.

    • Question 1: What is your title at Rockstar Technology: President / CEO
    • Q2: How long have you been with the company? Since 2005 when it was formed.
    • Q3: What is the favorite aspect of your job? I love meeting with clients that have ong put off web and marketing projects because they seemed stressful and complicated and then hearing the clear relief when they realize we can handle it from start to finish and make their online presence a great reflection of their company and passion they have for what they do.
    • Q4: Do you have a favorite sports team? Texas Longhorns – Hook em!
    • Q6: Do you volunteer? I am passionate about working with the high school students in the Keller area as a member of the student ministry of Keystone Church. I also play electric guitar as part of the worship team also at Keystone Church.
    • Q7: What is something people might not know about you: I started a non-profit in 2010 to teach other the importance and easy to remember steps of CPR called Mission: CPR. My life was saved by a family member performing CPR on me when I was found without a heartbeat and not breathing – I try my best to share that message at no cost to companies and organizations in DFW as much as possible.
  • 10 Reasons to Upgrade Your Website

    Statistics overwhelmingly show that your website is very likely your customers’ first impression of your brand or store. That being said, keeping your site up-to-date and relevant is definitely in your best interest. An upgrade may mean a new site, but in some cases may be just mean fixing up what you already have. Here are 10 signs that it might be time to make some changes to your website:

    1. You cannot update your website’s content. The content on your website is the reason why people visit your site and also why they choose come back again or why they may lose interest. Not to mention the affect that out-of-date or irrelevant content has on your site’s SEO affecting the ability for search engines to find you. And, accordining to PR Newswire study, 89% of Consumers Conduct Their Product Research Using Search Engines. (Source: PR Newswire). Having the ability to update content or add new content is a must and some content management platforms, like WordPress, are as easy to use as editing text in a Microsoft Word document. So, if you cannot add content, you could be missing out on traffic.

    2. Your website does not link to your social media sites. Did you know that 78% of Consumers Say That the Posts Made by Companies on Social Media Influence their Purchases. (Source: Forbes). The conversations that are had on social media sites such as Facebook, Twitter and Instagram are beneficial to your website visitors as well. Linking the sites can open the gates for traffic to access your brand in more than one place online. This can give the user a deeper sense of your brand and your existing community.

    3. Your website is not set up to convert visitors to prospects. When a user visits your website, this is your chance to grab them by the hand and give them a tour of your brand, products and services, much like you would if they walked into your brick and mortar location. If your website doesn’t invite them to look around or give them opportunities to interact, you may be missing opportunities to filter users into your sales funnel. Look at your homepage. Are there opportunities for one to sign up for a newsletter, watch a video, view products, shop or browse? Is the call to action clear?

    4. Your website is not mobile friendly. If your website is built in Flash (which is not mobile or search engine friendly at all), you’ll definitely want to look into a new site. But, even if your website does not render well on a mobile device, or if you don’t have a mobile version of your website, you could be missing as much as 27% of your website traffic, according to Smartmetrics.

    5. Your website is not user friendly. If one can’t figure out how to navigate through or use your website, why would they visit or ever come back to your site? When thinking of how best to organize your website, try to put yourself in the seat of the user. What do they want to know? In what order do they want to know it?

    6. Your website loads slowly. If your site loads slowly, people are leaving your website without even giving it a chance. 47% of consumers expect a web page to load in 2 seconds or less.  Learn more about faster load times: http://www.rcpmarketing.com/faster-website/.

    7. Your website is not as good as your competitors website. People use the Internet to shop and learn about the products and services they are looking for or are interested in. So, chances are if they found your website, they also have looked at your competitors sites as well. If their site is more user friendly, draws them in and looks better than yours, you might be losing more money in missed prospects than it would cost to upgrade your website.

    8. Your website is more than 3 years old. The world of web development is ever-changing and in three years, the options have exponentially increased and changed.  There are so many new options, widgets, apps and integration opportunities that make your website more user-friendly and appealing to your audience more than ever before. Sometimes this means an upgrade to what you already have and sometime this can mean a completely new website.

    9. Your website is an online brochure. People expect more than just text about your offerings and brand when they come to your site. In fact, they need more to take full advantage of getting to know you. A website no longer benefits you or them if it doesn’t encourage and facilitate interaction.

    10. The purpose of your website has changed. If your marketing strategy has changed, it may be time to change your website to match the new plan. For example, at the time that you built your website, your goal may have been to sell products. Now, your goal may be to increase repeat business. In order to keep your website relevant, you may want to evolve your website navigation and options to match your goals.

    Source: Carly CrowRCP Marketing

  • The Advantages of Email Marketing

    Used appropriately, email represents a way to reach potential and existing customers inEmail marketing erases traditional borders. an organized and targeted way. As the Internet grows, potential clients spend more time online, according to Internet marketing company, Self SEO. Statistics back that general claim, according to Email Marketing Reports, an email marketing data website. A Direct Marketing Association study shows “email marketing generated an ROI (return on invested capital) of $43.62 for every dollar spent on it in 2009.”

    Global Demographics

    The nature of the Internet and of email means a marketing campaign reaches as far as an advertiser wants. Identify whom you want to reach and where that target is located. Once you develop the structure and content of your marketing campaign, send targeted emails promoting the greatest positive responses. Without standard postal and other mailing constraints, your company’s reach is bounded only by your ability to conceive appropriate targets.

    Immediacy

    Email marketing is not restricted by traditional time restrictions. Whereas direct mail campaigns rely upon using snail mail, email promotions, says Email Marketing Reports, generate immediate responses. In the time it takes an email to arrive and for a reader to consume the information, you have increased awareness, paved the way for more information and promoted your brand. Send a newsletter, for instance, offering discounts for travel packages. Include a link to your travel site. Customers can instantly respond by requesting more information or by booking a package.

    Read More (Source: Alyson Paige, Chron.com)