By now, if social media isn’t a critical element in your online marketing strategy, it should be. Having a presence on sites like Facebook, Twitter and LinkedIn can add value to your product, to customer service and ultimately to your brand. But simply having an account and broadcasting company news isn’t enough. To attract and keep customers — and to build a strong...
Read MoreThese days, most corporations have their own intranet, which is somewhat like the internet except for the fact that it’s only accessible to those within the company. However, Intranets are not just useful for large enterprises, SMEs can benefit from them hugely too. An intranet means that internal communications within a company are simplified substantially and make...
Read MoreConsumers are migrating away from PC-based Internet usage and are increasingly using mobile devices as their default gateway to the Internet, according to the latest release of the International Data Corporation (IDC) Worldwide New Media Market Model. The United States leads that trend, with Western Europe and Japan only about two years behind. In the U.S., the...
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